What do a) fundraising and b) screwing around in front of a crowd in a dimly lit bar basement have in common? We recently had a chat with Porter Mason, the Deputy Director of Social Media at the U.S. Fund for UNICEF, and a former improv teacher at the UCB in NYC. He let us in on a few of the instructive similarities between fundraising and improv:
1. Put others first
It’s a fundamental rule of improv: put the others first. This should be a natural fit for nonprofits, who in general already seek to serve others. When it comes to fundraising, listen carefully to beneficiaries and supporters, play off their input, and help them feel good about their efforts. This is especially true when it comes to interacting with supporters on social media. Take note of what they want to see the organization do, and show appreciation for their support.
That way, when your next fundraising campaign comes around, they’ll be ready to return the favor.
2. Follow your fear
On stage, people sometimes feel the impulse to stay safe and avoid taking a scene in directions that are uncomfortable. This is a mistake – the best material comes from embracing new things and bravely going along for the ride. Don’t be scared to get creative with your fundraising, or to go in a bold new direction, especially if your numbers have been lagging behind your goals.
The same old strategies will get the same old results. Brainstorm something new and just go for it.
3. Bring in group-minded people.
When it comes to fundraising, as in improv, the best participants are those that want to become a part of the cause, as opposed to sending in a donation and then disappearing. Identify those that are looking for robust participation in the group and you’ll wind up with something a lot more valuable than a simple check.
4. Always say “Yes, and …”
Onstage, a good improv artist always says “yes” to the suggestions of the others, and then builds on them so that the scene can progress and the characters can develop. The same is true with fundraising. Find ways to incorporate the suggestions of supporters and build off of them. You’ll be surprised what a fresh outside perspective can sometimes do for your organization.
5. Change
You don’t stand on stage discussing a single item for an entire show. Instead, you adapt and grow and progress so that things stay fresh and interesting. Your fundraising appeals should be similar. Mix things up with different strategies, angles, and channels. Only through experimentation can you find what works best.
You can (and should!) learn more about the U.S. Fund for UNICEF here, and you can learn more about Porter here.
