You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. We’ve got you covered. The long and short of it is that the Digital Fundraising Summit is a virtual conference designed to help nonprofit marketers and fundraisers thrive in today’s digital-first world.
- Learn from 28 hand-selected sessions to give you the latest digital marketing + fundraising strategies that generate more results in less time.
- You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.
- It’s Free: You can register for free to attend the 2-day conference! But, free space is limited. Save your seat asap! + Pre-register now for your DSF4 VIP Pass for only $35 ($10 off) for the best experience from the Summit.
The best part is that we tailored this summit to meet your needs. We recently conducted a survey of nonprofit professionals and found that your biggest challenges are growing fundraising with limited time + resources.
This year’s Digital Fundraising Summit is specifically designed to meet these needs: you’ll find out how to raise more while spending less time and money. Want more details? Check out the takeaways you’ll get during our sessions this year.
Watch the 4th Annual Digital Fundraising Summit on On-Demand!
1. Discover how to communicate why donors should make a gift with Nathan Hill, Marketing Director @ NextAfter
When you ask for a gift, every donor has the same question: “why should I give to you?” If you know how to answer that question in the right way, you’ll unlock the key to strong fundraising. Unfortunately, research shows that not enough of us are answering that question effectively. In this session, you’ll get the tools to answer that fundamental question.
Why you should attend: We’ll share research about the 4 elements of an effective value proposition that can lead to more generous donors. You’ll walk away knowing how to speak to your donors in a way they understand.
2. Learn how to convert social media fans and followers into donors and long-term supporters with Julia Campbell, Nonprofit Social Media Expert.
That’s the big question, isn’t it?
If we are spending all this time on social media, what are WE getting out of it?
Even if you aren’t using social media for fundraising purposes, you will still want to get your fans and followers to take a bigger step with you – to sign up for an advocacy action, to download a research paper, or to join your membership.
In this session, nonprofit social media expert Julia Campbell will give you actionable ways to build deeper relationships with your social media fans and followers, and convert them into long-term supporters.
Why you should attend: This session will help you best chart out your social media strategy specifically to help drive donor engagement. This helps you raise more by converting more donors + educating donors so they give again.
3. Find out how to take advantage of the $10,000/mo Google Ad Grant with Grant Hensel, CEO @ Nonprofit Megaphone.
It’s easy to feel overwhelmed at improving your Google results when you’re a little fish in a big pond. Join Grant Hensel, CEO of Nonprofit Megaphone to learn how Google Ad Grants can give you up to $10,000 each month to improve your results on our favorite search site.
Why you should attend: You’ll get hands-on advice about how to get the grant and how to use it most effectively for big results. Plus you’ll see some real life examples that help you see it in practice.
4. Learn how to build a powerful individual giving strategy for a small nonprofit with Kelly McLaughlin, Fundraising + Strategic Planning Consultant.
We all know the feeling: there’s just so much to do to build relationships with individual donors, and when you’re a small shop it can feel like there’s no time to do it. What if we told you that there are easy systems and processes that can help you launch or expand an individual giving program for effective and easy income? Kelly McLaughlin will share it all with you.
Why you should attend: You’ll walk away from this workshop knowing exactly what you need to do to launch your individual giving into its next phase…and you’ll discover pre-made tools that will allow you to focus more on outcomes and less on how to get it all done.
5. Learn the results of the 2021 Fundraising Effectiveness Project Donor Retention Deep-Dive with Steven Shattuck, Cheif Engagement Officer @ Bloomerang.
Sure, you’ve heard the phrase “donor retention”, but how much do you really know about it? Do you understand the importance of its role in fundraising? Do you know how to improve your donor retention?
If you’re not sure about any of these questions, this session will share data from the Fundraising Effectiveness Project that will give you hard evidence about why donors stay loyal.
Why you should attend: You’ll walk away with strategies you can implement to keep your donors for the long run, based on leading research in the field.
6. Find out what we learned in 2020 and how we can apply it to 2021 with Woodrow Rosenbaum, Chief Data Officer @ GivingTuesday.
It’s easy to look back at 2020 and think that it was a fluke of a year. You probably don’t want to spend a lot of time revisiting the last year. But that attitude will lead you to overlook some seriously important information that we learned during the COVID-19 pandemic.
It also means that you won’t understand the trends for 2021. You’ll learn why donors are highly motivated right now and how you can pave the way for them to make gifts.
Why you should attend: you want to learn how to engage donors during times of crisis, how you can create “giving moments” to increase donations, and why it’s important to give donors agency.
7. Learn how to use technology to personalize donor experience and get the attention you want (and deserve) with Noah Barnett, CMO @ Virtuous
You’ve probably experienced the frustration of sending out carefully crafted communications only for your donors to get distracted and move on before they engage. Today’s donor has a short attention span, and it shows. Luckily, there are ways to build your fundraising system to address these challenges with flexibility, resilience, and responsiveness.
Why you should attend: you’ll discover new technologies that help you personalize donor experience, as well as real life examples of the best approaches to donor relationships.
We’re only halfway through and that’s already some amazing takeaways you’ll find at this year’s Digital Fundraising Summit.
Join us for one or all sessions!
8. Essential Digital Fundraising Principles Learned From A/B Testing by Jeff Giddens, President @ NextAfter.
There are no digital fundraising experts. In fact, the only people who truly know what works to increase giving online are your donors.
In this session, you’ll discover essential principles that can increase your digital fundraising performance—all based on what donors have shown us actually works through a/b testing and optimization.
Why you should attend: We assume we know what makes our supporters give online, but we’re not mind-readers. This session will help you learn what your donors actually prefer, based on data, so you raise more online.
8. Fight the burnout with Kelly McLaughlin, Fundraising + Strategic Planning Consultant.
It’s been a long year. Most of us were already fighting off burnout before a global pandemic, but after a year of social distancing, lay offs, working from home, and scrambling to make ends meet, burnout is a huge threat.
If you want to understand where the stress is coming from and how to manage it, this is the session for you. We’ll go deep in understanding what stress us out and how to deal with it.
Why you should attend: Kelly McLaughlin is going to take us beyond the “self-care” buzzwords to truly discover how you can cope and what it will take to recover from burnout.
9. Make your life easier using automation with Jereme Bivins, Managing Director @ Good Dog Strategies.
Imagine this: instead of coming in to work each morning and fighting with a full inbox, a packed calendar, and a to do list full of irritating and time-consuming tasks, you come to work and you get to focus on the important tasks.
That might sound like a wild fantasy, but it’s not: you can make it happen with some strategic use of automation. Save yourself time, stress, and money with a few tools and tactics.
Why you should attend: You’ll spend this session discovering which tasks are the worst offenders for clogging up your to-do list, then we’ll share free and low-cost tools to get you started with automation. You’ll be able to start cleaning up your work flow right away.
10. How to grow your nonprofit with Eric Linssen, Head of Demand Generation at Community Boost.
Nonprofit growth is hard. With platforms changing and new shiny new tactics popping up almost weekly, it can be all too easy to lose the forest for the trees.
But it doesn’t have to be.
The most impactful organizations in the world have built growth models that have endured the test of time— allowing for a laser-like focus on exactly what matters, and an ability to say no to what doesn’t. And these models are right there for us to learn from.
Why you should attend: You’ll walk away with a step-by-step process for growing your nonprofit and scaling impact, learned from the most innovative organizations in the world.
11. Learn how to get a digital fundraising campaign off the ground + make it successful with Candace Cody @ CauseVox.
Need to run a fundraiser online and don’t know where to begin? Or, have you already tried running a digital fundraiser, but it didn’t turn out as well as you hoped?
Join Candace Cody, Manager of Content + Education @ CauseVox, as we dive into the best practices proven to help you run a massively successful digital fundraiser for your nonprofit.
Why you should attend: You’ll walk away equipped to set up and run a successful digital fundraising campaign for your nonprofit – helping your organization grow in today’s digital-first world.
12. Learn how to build a nonprofit from the ground up with from founders with a panel discussion hosted by Anand Vora, Vice President @ Public Interest Registry.
In this panel discussion with three nonprofit founders, you’ll learn how they found their supporters, donors, board members, and co-founders. Find out how they embarked on fundraising and crowdfunding campaigns, what challenges they’ve navigated, and what they wished they knew when they were starting out.
Why you should attend: This session is ideal for startup nonprofits – you’ll follow in the footsteps of other successful organizations by learning from their growth!
13. Stay compliant online with these fundraising solicitation compliance tips from Greg McRay, EA, Founder and CEO @ Foundation Group.
40 states, plus Washington, D.C. require nonprofits to be registered with the state prior to soliciting contributions from the public. Rules vary greatly from state-to-state, so it is difficult for many organizations to know what is required of them.
This session will help take some of the mystery out of the situation, and help nonprofits understand the scope of their registration requirements, and even when registration isn’t necessary for them.
Why you should attend: You’ll walk away with the essential information you need to be able to legally fundraise online in the US.
14. How you should plan fundraising events in 2021 + beyond, with a panel discussion hosted by Jenna Notarfrancesco, Customer Success @ CauseVox.
Virtual? In-person? Hybrid?
How is a nonprofit professional supposed to plan events in 2021 + into 2022?
Join us for this special conversation with 3 nonprofits about how they’ve seen success planning events virtually, in-person, + hybrid this year.
Why you should attend: This session will help you chart out your fundraising event plans, based on what’s working for other nonprofits. You’ll ensure you optimize your fundraising event so you raise more.
15. How to plan your nonprofit’s marketing communications in 2021 + beyond, with a panel discussion hosted by Matt Gayer, Catalogue for Philanthropy.
We know audiences, and us all, are tired and overwhelmed. After a year of isolation, we still find ourselves facing uncertainty even as progress occurs. For nonprofits, that means it is more difficult than usual to keep our audiences engaged.
Join us to discuss your communications plan for the rest of 2021 and how to balance the different communication channels available while also tailoring your message to drive your audience to action.
Why you should attend: You’ll learn practical digital marketing strategies you can use to grow your audience online with limited time + resources.
