GuideStar (now part of the new nonprofit organization called Candid) is a great resource for any nonprofit. This online database, which has been around since the mid-90’s, provides information ranging from mission statement to financials for more than 2.7 million charitable organizations in the United States. Donors aren’t the only audience interested in your GuideStar […]
How To Update Your Nonprofit’s Charity Navigator Profile
Charity Navigator (CN), self-billed as “your guide to intelligent giving” is a donor-centered database that allows visitors analyze the financial transparency and responsibility of over 8,000 charitable organizations in the United States. To be rated within CN’s system, your nonprofit must be located in the US and meet a number of criteria. Per the Charity […]
Social Media, Activism & Other Engagement Trends From The 2016 Millennial Impact Report
Millennials, the demographic of adults born between 1980 and 2000, represent the newest generation of donors, volunteers, advocates, and leaders for your nonprofit or charity. As a millennial myself, I’ve been somewhat disheartened by the constant onslaught of negative opinions about our generation (how “millennial” of me). We’re generally thought of as entitled, idealistic, and […]
The Secret To Engaging Major Donors During Year-End
Your nonprofit or charity may be raising upwards of 30% or more of your budget within the next few months. And yes, one hundred $50 donations are going to help get you through to the next fiscal year. But a handful of $1,000 or $5,000 gifts from major donors could also do the trick. When […]
Is Peer-to-Peer Fundraising Right For Your Nonprofit?
You’ve run traditional campaigns, email campaigns, and have done enough special events to keep your staff (and donors) busy. But the work of a fundraiser is never done. You always have to be thinking about how to keep the momentum going. Thankfully, after all that fundraising, you likely have a group of loyal supporters ready […]
How Universities & Schools Can Leverage #GivingTuesday To Engage Alumni
At CauseVox, we know that engaging your alumni to give is often difficult. However, we believe that #GivingTuesday is the perfect day for your college or university to rally your current supporters and bring new ones into the fold. #GivingTuesday has grown tremendously since it began back in 2015. Just last year, this day of […]
7 Fundraising & Storytelling Lessons From This Year’s US Presidential Race
Today is election day here in the US and we’ve all learned a lot about our two general election candidates and their primary opponents over the last year and a half. But, aside from the political (and personal) campaigning, there are a number of takeaways that nonprofits and charities can learn from the general election campaign moving […]
How To Incorporate P2P Fundraising Into Year-End Fundraising Campaigns (+ 3 Nonprofit Examples)
Over the last 6 years, we’ve witnessed thousands of peer-to-peer fundraising campaigns here at CauseVox. And one thing’s for sure, the popularity of this fundraising technique is still growing. In fact, over ⅓ of donations collected online in 2014 were a result of peer-to-peer fundraising. As you finalize your year-end fundraising calendar, consider adding peer-to-peer […]
Pinterest Ads for Nonprofits (The Basics)
Many nonprofits out there are using Pinterest to advertise their cause. If your target donor audience uses Pinterest (hint: they probably do!), you may want to consider using Pinterest ads. What Is Pinterest? Pinterest is a website that uses ‘pinnable’ (shareable) photos and videos that encourage users to perform an action. Popular Pinterest picture categories […]
6 Research-Based Strategies To Improve Your Online Fundraising Campaigns From Jonah Berger
We’re connected 24/7 through email, social media, or websites on phones, desktops, and tablets. While you’re reading this, you may even be tempted to check on an email alert or text message. Between our real and digital lives, we sure are busy! But we aren’t just socializing online, we’re doing a whole lot more, including […]