After hearing all of the ranting and raving, you finally decided to implement email marketing as part of your fundraising strategy. So, you whipped together a quick email message, sent it off to your entire list, and assumed that the donations would just start piling up. But, a few days later, you’re surprised to see […]

Are you in the market for an Executive Director? Here are some simple tips to help you find a highly qualified Executive Director for your nonprofit. What Is An Executive Director? The role of an Executive Director (ED) varies depending on the needs of your nonprofit. However, there are a handful of job tasks that […]

As a nonprofit leader, you have a ton on your plate. You’re managing a staff and an army of volunteers, providing oversight over the work of your organization, and ensuring that you raise enough money to stay in operation. It takes a strong and capable person to want to lead in this capacity. Though you […]

Whether you are a nonprofit hoping to put together an Executive Director job description for an upcoming vacancy, or a candidate hoping to find the right nonprofit to lead, there’s a chance that you are looking for some solid examples to help you sort out what is best for you or your nonprofit. Frankly, finding […]

Everyone’s on Facebook, from your grandmother and sister to your hairdresser and best friend from 5th grade. And since the platform’s been around for quite some time, most nonprofits are effectively using it to connect and engage with supporters. But, times are a changin’! Facebook frequently updates their News Feed algorithm, and oftentimes, this has […]

It takes more than being on social media and having an eye-catching logo to attract millennials to your nonprofit. This generation of donors and volunteers, born between 1980 and 2000, is more interested in getting their hands dirty, staying connected, and seeing the change occur firsthand than simply mailing nonprofits a check every year. Unfortunately, many […]

Over the past month, our site has featured a handful of informative posts and resources on why fundraising emails are important, fundraising email best practices, and great subject lines. But sometimes, for the information to really hit home, it’s nice to see some examples. While there are hundreds of quality fundraising emails to choose from, […]

Email marketing is an effective way to stay connected with your audience, offer them opportunities for engagement, secure donations, and show them the impact your organization is making. But before you start sending out targeted emails, you need to grow your nonprofit’s email list. Your nonprofit can gather email addresses in a variety of ways, […]

Donor segmentation is the process of categorizing donors based on similar characteristics such as demographics and interests. Nonprofits choose to segment donors for a variety of reasons. Sometimes it’s to send out targeted communications that may appeal to one group of donors over another. Other times it is because we want to know the right […]

Donor retention has become a major focus in the resource development world over the past few years—and for good reason. Retention keeps your nonprofit income steady, makes fundraising easier, and encourages your donor to keep engaging with you throughout the year. But, all you really need to know about how to cultivate long-term donor relationships […]