If you work with nonprofit marketing in any sort of capacity, then you are all too familiar with the number of communications options available to spread awareness and education to your audience. Social media, emails, direct mail, special event materials, and even simple pamphlets are just the tip of the iceberg when it comes to […]

When it comes to marketing, email has consistently been a reliable communication tool for nonprofits. With a relatively short time and resource investment, nonprofits can target a specific audience, personalize an email’s content, and schedule it for release. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously […]

According to a study by the Pew Research Center, 85% of American adults use the internet and email. Email is the new direct mail, and it should be an essential component of your donor engagement strategy. We know that a vast majority of people use email, but what are the benefits of trying to grow your […]

First there were carrier pigeons, telegrams, and eventually the phone. Today? Email reigns as the king of all communication methods. According to a recent study, there are more than 2.5 billion email users worldwide. With so many people using one communication tool, it’s obviously a platform where your nonprofit and fundraising campaign need to be […]

Board members love your organization and are completely committed to making it thrive. But, ask them to fundraise and you’re likely to have a good percent of your board uncomfortable with the task at hand. If you have a handful of board members that just can’t see themselves as fundraisers, don’t pressure them! Instead, give […]

Storytelling is oftentimes stressed in the nonprofit and fundraising worlds. After all, nothing has the ability to motivate donors to give, as well as get donors involved more than a well-written and emotional story. But, what if you added something a little different to your storytelling repertoire? Instead of using client-centered stories to appeal to […]

How does your nonprofit track your donors? Chances are, you are using some form of donor management system, whether it’s a simple spreadsheet or a complex online database. Donor management software has become an increasingly popular and convenient way for nonprofits of all sizes and financial states to track donor data. The software itself is […]

I have to admit that, like many others, I was a bit skeptical of Snapchat at first. For many of us, the whole idea of images that delete themselves after being viewed on a mobile device just didn’t make sense from either a social or marketing perspective. Really how can this help nonprofits engage supporters […]

Your nonprofit website is, in many ways, the front door to your nonprofit. Whether it’s someone looking for the services your organization offers, or a prospective donor that heard about your cause from a friend, chances are that the first thing many people do is do a quick Google search to find our nonprofit’s website. Understanding […]

If you haven’t been measuring your nonprofit’s website performance, there’s good reason to start doing so sooner rather than later. Especially if you’re considering a redesign of your nonprofit’s website. Why? Because in today’s world, people want information quickly. When visitors to your website experience issues such as slow loading times, missing/inaccurate information, or unclear […]