You’ve already overcome what many consider an major obstacle in nonprofit email marketing: getting someone to subscribe to your email list. But now the pressure is on to keep them engaged with your welcome email. Just as you would if you met someone at a party or a fundraiser, think of the first email you […]

Introduction to content marketing What is content marketing? You’ve seen content marketing everywhere, but maybe you haven’t put a name to it yet. The blog posts, white papers, infographics, news stories, slideshows, how-to’s, and case studies you see shared by companies and nonprofits are all considered content marketing. Advertisements appeal to you by making the […]

In this guide, we’ll walk you through five strategies for promoting your nonprofit crowdfunding campaign, with a few steps on how you can get started on each.

We’re all familiar with the phrase “knowledge is power”. When it comes to leveraging your supporters to spread the word about your crowdfunding campaign and fundraise on your behalf (i.e. peer-to-peer fundraising), that sentiment is not just true, it’s essential. In order for them to effectively promote your campaign and garner donations, you need them […]

Joining the NTC crowd this year? If you are, then San Jose is the place to be as thousands of nonprofit staff, volunteers, experts, and vendors descend on the city for the three-day event this March 23-25. San Jose is the hub for Silicon Valley. Though it is often overshadowed by its neighbor to the […]

Guest Post by Sarah Tedesco from DonorSearch. Using information from 25 databases, DonorSearch uses proprietary algorithms to help clients find the best philanthropic prospects. DonorSearch’s data can be easily integrated with most common donor management and general sales software, putting critical donor information at a client’s fingertips. Let’s hear about prospect research from Sarah: ____________________________________________ What […]

If you’re in the midst of planning your annual fundraising strategy, there’s no better time than now to look for the best tools and resources to help you document and manage your strategy, and communicate it to stakeholders. When the term “document your strategy” comes up, you are not alone if you automatically open MS […]

“Around the world and around the corner, slavery still exists.” The headline on Allies Against Slavery’s website quickly shatters any notion that slavery is irrelevant in this day and age. With an estimated 21 million to 30 million men, women and children enslaved today, that means there are more slaves now than during all the […]

About In April of 2008, Mark Whitehead traveled to South Sudan and noticed that something that he took for granted was missing in this village: access to clean water. In that moment, Neverthirst was birthed. Since inception, Neverthirst facilitated 2,000 water projects, and provided clean water to roughly 300,000 people in the Central African Republic, […]