Nonprofits used to take a page out of the consumer marketing playbook: make the consumer feel inadequate, guilty, or broken, and offer your product or service as the only thing that can save them. We used to see videos of starving African children or abject wild animals trapped in cages and were guilted into donating. […]

You do a lot as a fundraiser or marketer at your nonprofit, but you can’t do everything. Often, volunteers and advocates become the face of your nonprofit, and some donors will come in from their interactions with them. That’s why it’s essential you adopt a fundraising technique that helps them stay inspired. In fact, there […]

Storytelling, thanks to its power to engage emotions, is an essential part of nonprofit crowdfunding, especially when you find the right stories to connect with your community. Knowing exactly which stories will do that most effectively can be difficult, since the stories that some people relate to won’t necessarily strike a chord for others. Here […]

Fundraising is hard work and the frequent rejections can get to you. But trying to stay upbeat and positive is one of the best ways to convince people to donate. Here are five science-based tips to stay upbeat throughout your fundraising efforts to avoid burnout and inspire donors to contribute to your cause. 1. Don’t […]

Want to launch a nonprofit crowdfunding campaign but not sure what crowdfunding model is the best for your particular cause? We examined some of the most successful fundraisers on CauseVox to see what crowdfunding models work and broke it down for you. Here are 6 nonprofit crowdfunding models that will get results. 1. Internal fundraising […]

The bigger your donor base, the better. That’s why it’s important to be constantly looking to expand your community or tribe. One of the best places to find your tribe members is online, where you have access to a wide array of gathering places and watering holes that you may not have realized. Here are […]

A key ingredient in a successful nonprofit crowdfunding campaign is the pre-launch community-building hype that precedes it. The pre-launch period is so important because it gives you the space to create a relationship with donors without the added pressure of an expectation to give. The donor can have the freedom to explore your cause and […]

One of the best ways to reach large numbers of donors is through your nonprofit’s fundraising blog, which is basically a free marketing platform! If you can write posts that get shared, your readers will do all the hard work for you. But it can be tricky to create shareable content, and finding the key […]

Content marketing is a powerful way to spread your message, but when worrying about shareability, promotion, and SEO, it can be hard to remember some of the essentials to make sure your content is doing the job you need it to. Here are four content marketing essentials for nonprofit fundraising you should make sure you […]