The internet is a big place and it’s easy to get lost in the noise without a loyal tribe to support your cause. In nonprofit crowdfunding especially, success is often determined by whether or not you have built a tribe of people. Here are some useful strategies you can use to build a tribe of […]
Nonprofit Marketing to Win Donors’ Hearts and Minds
We know that most people make purchasing, and donating, decisions based on their emotions. That’s why a compelling story is so important to successful nonprofit marketing and crowdfunding campaigns. But if your nonprofit marketing is all about emotional appeal, it can turn donors off. You also need to provide strong reasoning and data. So how do you […]
Recruit Donors To Spread Your Message With These Five Tips
Once you’ve set up your fundraising campaign, you’ll naturally want it to reach as many people as possible, but you can only do so much on your own. The trick is to recruit your own fundraising army; donors and supporters that will share it with their own networks. How do you achieve this holy grail […]
Crowdfunding Fundamentals from School Bake Sales
Nonprofit crowdfunding is a relatively new term, but it’s been around as long as school bake sales and community carwashes. Most of us have tried these accessible forms of fundraising, so we can learn a lot about crowdfunding fundamentals. Sadly, these classic fundraisers are going out of style. Even schools are now benefiting from current […]
Friendly Selling Techniques That Will Move Your Donors
“Have a minute to save a life?” Everyone dreads the canvassers who wait in the middle of the street and call you down to press you for donations. Most people make a point of avoiding eye contact and pretending to be on their phones. It’s not that we don’t want to help, but we don’t […]
How to Fundraise for International Women’s Day
International Women’s Day, on March 8 every year has been celebrated since the early 1900s but has gotten more traction in recent years as the international development community has amped up its efforts online and offline. Now, hundreds, if not thousands of organizations raise funds and run awareness and advocacy campaigns for this global day […]
Keys to Brilliant Nonprofit Storytelling Part 4: Story Structure
Welcome to the fourth and final part of our series on nonprofit storytelling from the Storytelling for Business course by Kevin Allison at StoryStudio.org. If you’re just joining us now, make sure to catch up on Parts 1, 2, and 3 to learn about the basic requirements of a story, how to account for your […]
Keys to Brilliant Nonprofit Storytelling Part 3: Scene vs. Narrative
Welcome to the third installment of our series on the mechanics of great nonprofit storytelling from the Storytelling for Business course by Kevin Allison at the StoryStudio.org. Part 1 covered the things that make your story different from simply sharing the facts about your nonprofit, and Part 2 provided insight on how to adjust your […]
5 Psychology Tips for Powerful Messaging
When you started your nonprofit or social enterprise, you probably weren’t doing it to become a marketer. After all, you’re not selling used cars! Why should you have to do anything more than tell your story with the passion you can have? The nonprofit world needs as much savvy marketing as the for-profit sector, perhaps […]
Keys to Brilliant Nonprofit Storytelling Part 2: Consider Your Audience
Welcome to Part 2 of our series on the elements of great of storytelling for nonprofit fundraising, from the Storytelling for Business course by Kevin Allison at the StoryStudio.org. In Part 1, I covered the essentials of a story: emotional arc and a person to relate to. Part 2 is about the second most important […]
