Here are 8 powerful ways to engage your Gen Z donor base. These tool will help you expand and deepend your support with this generous, tech-savvy generation.
How to Secure & Promote a Matching Grant for GivingTuesday
Ready to have your best GivingTuesday yet? Use matching grants to help your organization double its impact this year.
The Complete Guide To Matching Grants & Gifts
Are you interested in turning a $100 donation into $200, even $300? Well the good news is that with a matching grant or matching gift, you can! Not only does every donation get doubled (or tripled) but with a match in place, 84% of donors say they’re more likely to give, and a staggering 1 in […]
How to Promote Matching Gifts to Your Audience: 4 Best Practices
You’ve worked hard to build up relationships with corporate sponsors, a major donor, or compiled a matching grant application, and now you have successfully secured a matching grant for your campaign. Hooray! Now you can sit back and watch the funds pour in. But wait! There’s a few more things you can do to ensure […]
Donor Personas: How to Identify Your Unique Donor Audience
Do you ever go grocery shopping and see a product that feels like it was created for you? For me, it’s Oatly. And for Oatly, that is on purpose; I am exactly the customer they have in mind. You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, […]
How To Build Community Using Social Media
Social media remains a powerful force for nonprofits to communicate with their stakeholders and supporters. According to the Global NGO Technology Report, 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. Not only that, 36% of social media users say that they have used social media sites like Facebook […]
How Nonprofits Must Adapt To Facebook Changes in 2018
Social media is a powerful tool for nonprofits to connect with their community and share their story. However, things are changing (all the time). With an apparent desire to get back to their roots of connecting all of the world’s individuals and building a global community, Facebook alone has announced three significant changes just this […]
How (And Why) To Measure Social Media Fundraising ROI
Love them or hate them, social media platforms have revolutionized and completely changed the way humans communicate with each other. More and more competing entities are now vying for your donors’ attention and on a moment-by-moment basis. Think about how you spend your day—on email, mobile apps, phone calls, reading news, writing, putting out the […]
Storytelling for Fundraising – Why it’s Essential to Engage Donors
When I served with the United States Peace Corps between 2000 and 2002, I learned the value of storytelling to communicate messages. I had arrived in Senegal, West Africa with a group of 100 other volunteers, most of us just out of college and inspired to change the world. A group of us were trained […]
