Social media is a powerful tool for nonprofits to connect with their community and share their story. However, things are changing (all the time). With an apparent desire to get back to their roots of connecting all of the world’s individuals and building a global community, Facebook alone has announced three significant changes just this […]
How (And Why) To Measure Social Media Fundraising ROI
Love them or hate them, social media platforms have revolutionized and completely changed the way humans communicate with each other. More and more competing entities are now vying for your donors’ attention and on a moment-by-moment basis. Think about how you spend your day—on email, mobile apps, phone calls, reading news, writing, putting out the […]
Storytelling for Fundraising – Why it’s Essential to Engage Donors
When I served with the United States Peace Corps between 2000 and 2002, I learned the value of storytelling to communicate messages. I had arrived in Senegal, West Africa with a group of 100 other volunteers, most of us just out of college and inspired to change the world. A group of us were trained […]