Lesson 1: Make fundraising a priority The first lesson nonprofits need to remember is this: fundraising is important. This is true no matter how large or small your nonprofit is. Once the fundamental importance of nonprofit fundraising is understood throughout your nonprofit, especially by your Board of Directors, raising funds becomes less difficult. Lesson 2 […]
Applying color theory to online fundraising
Digital fundraising websites need to compel their visitors to action. Your fundraising efforts should incorporate design and marketing techniques for the maximum effect. One such tool, color theory, has the potential to improve your nonprofit’s success and, as is always the goal with nonprofit ventures, create a greater social impact. Color theory is the study […]
How the United Way of Norman raised $17,000 by not shaving
“CauseVox is easy to set up and easy to maintain. They also have lots of great tools and tips available that got our campaign going.” ~ Jed Dembrowski, United Way of Norman This case study discusses how the United Way of Norman’s “No Shave November” campaign raised over $16,000 through their CauseVox fundraising site. In addition, […]
Correlation between video and fundraising success
Telling your story matters much more than you think. It especially does when you’re running a digital fundraising campaign. From a population set of campaigns (outliers removed), we picked the top 15 highest grossing campaigns that CauseVox has powered. In total, this sample set raised $1,203,072 in donations with an average raise of $80,205. After […]
New Features and Updates – Jan 2012
One of the most important parts of virtual fundraising is understanding what your technology platform can do. A few of our nonprofits have asked us to give regular updates on product features and what we’re working on. Starting this month, we’ll be writing one blog post a month that highlights a few of those topics. […]
Fundraising Page Tip: Interview with Bryony Cole
Tell us a little bit about who you are. I currently work at Yammer, supporting some of Australia’s largest enterprises to roll out an enterprise social network inside their companies. I’m also a board member of The Awesome Foundation, a monthly micro-funding project which promotes the interest of awesome in universe. This was actually where […]
Year-end fundraising facts and what you should do
Year-end fundraising is the biggest time of the year for nonprofits. 40% of donations come in at year-end. Allyson Kapin from Frogloop gathered these facts on her blog post. In 2010 an estimated $291 billion was raised. – Charity Navigator This is an increase of 3.8% from 2009 when giving was $280.3 billion. – Charity […]
3 Types of Fundraising Campaign Communication
For fundraising campaigns, there are three types of communication — updates, appreciation, and encouragement. These three types of communication should occur regularly and as personal level if possible. When you do, it will help you engage your audience and donors more effectively. Updates When you’re running your fundraising site, you should give regular weekly progress […]
Fundraising Page Tip: Interview with Katherine Ong
One Girl in Australia is one of our favorite nonprofits. They’re running the most creative campaign we’ve seen so far. We had the chance to gather some fundraising advice from Katherine Ong, one of their fundraisers. Tell us a little bit about who you are. My name is Katherine Ong, and I’m 30 years old. […]
Engage Your Audience: Branding, Design, and Communication
On October 25th, 7-9pm, our friends at Social Innovators Collective are giving a workshop on design for nonprofits. Here’s the description: Rallying the public around a cause is no easy feat. To build an emotional connection with your audience, your brand needs a strong message, good design, and effective communication. Learn how to apply these […]
