Instagram is a mobile photo-sharing app that has grown in popularity in recent years. With over 200 million users, Instagram offers nonprofits another way to engage with our communities. While Instagram does allow users to upload video and includes the Instagram Stories feature, photography is the primary content vehicle, nonprofits have found a lot of […]

Nonprofit fundraisers in organizations of every shape, size, and structure are stretched thin. If you are a fundraiser (or work closely with them), then you know that this job entails more than just mixing and mingling. There are accounts to manage, major donors to meet with, campaigns to run, donor engagement to consider, data tracking, […]

New: Must read book by our friend Beth Kanter on strategies for impact without burnout. When you work for a nonprofit or charity, it can feel like long hours and few days off are inevitable due to an unrealistic workload and deadlines. A few years ago, I was working for a quickly-growing nonprofit in Detroit. […]

In today’s digital world, nonprofits and charities can’t underplay the importance of video and visual storytelling as a key fundraising tool. 80% of the highest-grossing campaigns on CauseVox’s fundraising platform have used video as part of their online fundraising campaign. Read our beginner’s guide to learn the basics of nonprofit video storytelling and how to use […]

At 1.65 billion (over 1/5 of the world’s population), Facebook has more monthly active users than any other social network. With such a large number of users, Facebook prevails as the king of social networks. Therefore, creating great Facebook posts is a vital part of a successful social media campaign for nonprofits and social causes. Check out […]

Making a donation is a big step. When someone decides to back your nonprofit or charity with their dollars, they deserve a thank you letter and shown appreciation right away. They should not doubt for a second that their gift makes a difference and that you value them. A good thank you letter can turn a mere […]

A few weeks ago I checked my mailbox, and I was surprised to discover a new hunting and fishing magazine addressed to my family. My husband and I laughed a little. Neither of us hunt or fish. We were a little confused, and threw the magazine into the recycling bin without even opening it. You […]

From ancient cave paintings to modern neuroscience, evidence abound that humans learn and communicate best through stories. Therefore, stories can be a powerful tool for nonprofits. Stories can raise awareness for a cause. Stories can illustrate social impact. Stories can connect individuals and create a community. Since science has shown our predisposition to connect to […]

Donations are the gas that will get your car (your nonprofit) to where you’re going (your mission). No matter how great or worthwhile your destination is, without gas, you are not going to get there. You must identify how to get donations for your nonprofit’s mission. You are not going to accomplish your goals. Which […]

We have spent several weeks discussing ways that your nonprofit can authentically connect with your donors. Face-to-face interaction, social media presence, and expressing sincere thankfulness for donor support are three ways to build great donor relations. Today we are going to wrap up our series by discussing a critical ingredient to building lasting, authentic donor […]