At 1.65 billion (over 1/5 of the world’s population), Facebook has more monthly active users than any other social network. With such a large number of users, Facebook prevails as the king of social networks. Therefore, creating great Facebook posts is a vital part of a successful social media campaign for nonprofits and social causes. Check out […]
Making a donation is a big step. When someone decides to back your nonprofit or charity with their dollars, they deserve a thank you letter and shown appreciation right away. They should not doubt for a second that their gift makes a difference and that you value them. A good thank you letter can turn a mere […]
A few weeks ago I checked my mailbox, and I was surprised to discover a new hunting and fishing magazine addressed to my family. My husband and I laughed a little. Neither of us hunt or fish. We were a little confused, and threw the magazine into the recycling bin without even opening it. You […]
From ancient cave paintings to modern neuroscience, evidence abound that humans learn and communicate best through stories. Therefore, stories can be a powerful tool for nonprofits. Stories can raise awareness for a cause. Stories can illustrate social impact. Stories can connect individuals and create a community. Since science has shown our predisposition to connect to […]
Donations are the gas that will get your car (your nonprofit) to where you’re going (your mission). No matter how great or worthwhile your destination is, without gas, you are not going to get there. You must identify how to get donations for your nonprofit’s mission. You are not going to accomplish your goals. Which […]
We have spent several weeks discussing ways that your nonprofit can authentically connect with your donors. Face-to-face interaction, social media presence, and expressing sincere thankfulness for donor support are three ways to build great donor relations. Today we are going to wrap up our series by discussing a critical ingredient to building lasting, authentic donor […]
Earlier this year, Marketing Sherpa conducted a survey and found that an overwhelming 72% of people would prefer companies communicate with them via email. Social media came in at less than 20%. “An overwhelming 72% of people would prefer companies communicate with them via email…” tweet this This is great news for nonprofit marketers and […]
In this guide, you’ll learn how you can build and engage a community of followers to support your nonprofit’s crowdfunding campaign.
There’s power in partnerships. When you work together, you can create something bigger and more successful than if you just worked alone. Let’s find out the two major types of partnerships that you should be leveraging. Two types of partners Resource partners Resource partners are those who can provide the resources necessary for your fundraising […]
“Communications timing – The choice, judgment, or control of when something should be said” Communications timing is a deadly art. It can help or hinder your crowdfunding or online fundraising campaign. One time, we saw a small nonprofit launch their online fundraising campaign one week before their team went on vacation. Did it succeed? Heck […]
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