Earlier this year, Marketing Sherpa conducted a survey and found that an overwhelming 72% of people would prefer companies communicate with them via email. Social media came in at less than 20%. “An overwhelming 72% of people would prefer companies communicate with them via email…” tweet this This is great news for nonprofit marketers and […]

In this guide, you’ll learn how you can build and engage a community of followers to support your nonprofit’s crowdfunding campaign.

“Communications timing – The choice, judgment, or control of when something should be said” Communications timing is a deadly art. It can help or hinder your crowdfunding or online fundraising campaign. One time, we saw a small nonprofit launch their online fundraising campaign one week before their team went on vacation. Did it succeed? Heck […]

Oxyclean. Thighmaster. Ginsu Steak Knives. What do these products have in common? They all come from infomercials. You know they’re trying to sell you something, and you know that it’s always too good to be true. But you just can’t say no. What’s their secret weapon? Neuromarketing hot triggers. Hot triggers are statements, examples, and […]

Stories have the power to rally individuals and transform communities. Unfortunately, it’s an uphill battle for most nonprofits. You may be struggling with leveraging stories for your crowdfunding campaign, your bosses may not understand what storytelling is, or maybe you’re just not sure where to start. There’s a solution! At 16NTC, we shared how you […]

You’ve had the same website for a few years. You’ve been making it work, modifying it piece-by-piece to match your new strategy, new ideas, and new communication needs. But you’re starting to feel as though your squeezed in, mashed together website isn’t working for you as well as it could. If this sounds familiar, it […]

It is not a surprise to you that your nonprofit website is an essential marketing tool for your nonprofit. It may, however, surprise you that your website copy (the written content and information on your website) is essential to the effectiveness of your website. Consider making some adjustments in order to dramatically improve your donor […]

It is essential for your nonprofit to authentically connect with donors- not only to reach your fundraising goals, but also to have a great donor retention rate. Part 1 of this series discussed the importance of cultivating relationships with real people in face-to-face situations. In part 2, we focused on how to authentically connect with […]

Part 1 of this series on how to authentically connect with your donors dealt with developing relationships with real people. Face-to-face interactions and tactile methods of relationship building are critical. Today is all about leveraging social media as a key relationship-building tool. Before moving forward, if you need to brush up on your overall understanding […]