When third party nonprofit fundraising turns personal. Located at the widely renowned epicenter of the board game community, Seattle-based Lyla Ross closed her practice as a clinical social worker to start a charitable giving and community outreach program called ENGAGE for her family-owned game business. Their program includes third party fundraising for charities, most recently […]
Cultivating Relationships With Your Nonprofit Community
There are many questions in the world of fundraising: What is the best way to reach potential supporters? What are the strongest methods for converting potential donors? What is the best way to communicate your story in a way that moves people to commit? When we approach each question individually, the job seems enormous and, […]
How to Launch a #GivingTuesday Campaign – Webinar Recording
We just wrapped up an amazing webinar on how you an easily plan a #GivingTuesday crowdfunding campaign. Check out the full video below to learn… Setting a Campaign Goal Creating Impact-based Donation Tiers Crafting a Fundraising Appeal Developing Compelling Stories Rallying a Tribe Leveraging Press and Publicity For the slides, see below. If you are […]
Periscope & Meerkat: A Streaming Video Primer
Two apps that offer a new way of engaging with your supporters launched just a few months ago. Both are so new that usage is still somewhat low, but growing among certain demographics, and brands are just beginning to dip their toes in. The apps we’re talking about are Periscope and Meerkat and they let […]
5 Tips For Pitching Your Campaign On Social Media
Do you remember last summer’s ALS Ice Bucket Challenge? Within weeks of its launch, everyone’s social media feeds became a stream of videos of friends and family with lengthy lists of tagged names. Before the campaign was over, it seemed that everyone knew someone who had taken the plunge. Social media is a tremendous vehicle […]
5 Ways To Find New Board Members
You need people you can trust. People who are just as committed as you are to your work and your mission. You need people who will help to guide your efforts and help you make the world a better place. You need new board members. But where do you find them? The good news is […]
4 Ways To Keep Your Storytelling Consistent
Have you ever had a simply fantastic experience with a brand, or learned of a company with a truly inspiring idea, and then felt disappointed upon seeing their website? The key to creating a successful brand experience is keeping that story straight through every interaction you have with your audience. From the way you talk […]
5 Ways To Get Donors To Share Your Nonprofit Crowdfunding Campaign
You have a fantastic nonprofit. You’ve put a lot of thought into your story and now it sings. You’ve launched a campaign, and you’re ready to make a difference. So how do you make sure that people know? How do you make sure they come, ready to donate? You enlist the help of your audiences! […]
Setting Campaign Objectives: The SMART Framework
Campaign strategy is the intersection of objectives, supporters, and internal capacity. In the previous post, we presented an overview of this strategy framework for online campaigns. In the next few posts, we’ll be diving into each of the components. Objectives is the first component of campaign strategy; they describe the intended result or outcome of […]
To Blog or Not to Blog: Deciding Whether a Blog is Right For Your Nonprofit
Over the past two years, multiple media outlets, journalists, and even bloggers have written at length about the death of blogs. There are other places to have conversations now, they argue, pointing to Facebook, Twitter, Instagram and Snapchat as the new ways to share your thoughts and your life and have conversations. Additionally, many bloggers […]
