You have a fantastic nonprofit. You’ve put a lot of thought into your story and now it sings. You’ve launched a campaign, and you’re ready to make a difference. So how do you make sure that people know? How do you make sure they come, ready to donate? You enlist the help of your audiences! […]
Setting Campaign Objectives: The SMART Framework
Campaign strategy is the intersection of objectives, supporters, and internal capacity. In the previous post, we presented an overview of this strategy framework for online campaigns. In the next few posts, we’ll be diving into each of the components. Objectives is the first component of campaign strategy; they describe the intended result or outcome of […]
To Blog or Not to Blog: Deciding Whether a Blog is Right For Your Nonprofit
Over the past two years, multiple media outlets, journalists, and even bloggers have written at length about the death of blogs. There are other places to have conversations now, they argue, pointing to Facebook, Twitter, Instagram and Snapchat as the new ways to share your thoughts and your life and have conversations. Additionally, many bloggers […]
5 Sites To Know For Social Good
Chances are you’ve found yourself in an Internet rut. You begin your day with the same news sources, run into the same publications on your Facebook feed, and check the same sites before signing off at night. Of course, there isn’t anything wrong with staying in touch with your favorite sites, blogs, and online magazines. […]
5 Questions To Ask Before You Start Crowdfunding
We live in a time in which the power to raise money to support a project, a cause, a dream is something we all share. It is empowering and incredibly liberating that little stands in the way between you and the funding you need to make dreams come true—be they your dreams or the dreams […]
Sample Budget for Nonprofit Startup
As a startup nonprofit, there are many priorities to tackle on your to-do list. Planning your budget for the myriad of activities, especially when you’re just getting started, can fall by the wayside. This would be a mistake! Creating a budget, planning finances for the future, and analyzing financial data will set you apart early […]
4 Essential Skills For Today’s Development Director
The task that today’s Development Director faces can be daunting. The world of fundraising has changed so much in recent years, with so many new possibilities and risks, opportunities, and learning curves. It can sometimes feel as though the job has expanded exponentially and never seems to stop growing. But with a few essential skills […]
Launching a Crowdfunding Campaign for Nonprofits & Social Good [Infographic]
The crowdfunding research firm Massolution found that in 2014, 18.9% of the $16.2 billion crowdfunded went to social causes. This is a huge opportunity for nonprofits as well as social good projects alike. We’ve demystified the process for anyone to launch their own social good crowdfunding campaign, and it’s featured on Mashable. Check it out […]
Movers & Shakers: Dabney Schmitt & Team Raise Over $56,000 For Children Of Vietnam
Dabney Schmitt, a board member of Children of Vietnam, was thrilled to raise over $56,000 to benefit homeless and poor children in Vietnam. To her great surprise over half of their 450 donors were new to Children of Vietnam! Let’s hear more about her story now. What is Children of Vietnam all about? Well, Children […]
How the Sales Funnel Can Work at Nonprofits
Guest Post by Joe Garecht There’s a lot that nonprofit organizations can learn from our counterparts in the for-profit world. Business budgeting and goal forecasting, A/B testing for marketing messages, and critical path planning can all be very valuable to charitable organizations. Another concept that has huge applications for nonprofits is the sales funnel. What […]
