With the advent of the internet, it’s never been easier to reach a large number of supporters quickly. However, launching and running an online fundraising campaign requires a lot of work. And a big part of it depends on your fundraising website and making sure it performs well. Whether it’s the necessary research before launching […]

As a nonprofit founder or Executive Director, you have to keep hold of your vision. Your donors and supporters do not know what’s best, you do. Counterintuitive to most fundraising methods, you don’t want to abide by the usual strategy that says, “The customer is always right.” Instead, start with this in mind: They (your […]

Feel like you need a stronger connection to your supporters? You should consider using Google+ Hangouts to strengthen and solidify their support. Recently I used Google+ Hangouts – On Air for a media interview, and I must say – it was so easy! I was surprised at how intuitive and effortless it was to connect […]

With a 7% chance of survival, baby Christian and his family were faced with the harshest of possibilities, but with a lot of courage, support of family and friends, and talented medical staff, he pulled through. We sat down with Sean Larkin who created the Team Christian campaign to raise funds and help the Grun […]

Donation tiers are levels of giving that you show donors. Most of the time, it’s presented as a list of donation amounts with corresponding descriptions for each amount. Here’s an example: $25 provides one day of housing $50 provides two days of housing $75 provides three days of housing There are two methods you can […]

This past week, I was fortunate enough to hear the founder of Charity: Water speak. As expected from a former club promoter, Scott Harrison’s life of the party personality quickly illuminated the cozy nonprofit incubator, BeeSpace. After a rollercoaster of emotion shown through Scott’s words and a colorful and concise PowerPoint, I walked away with […]

(Photo from Shubhagata Sengupta) The Nonprofit Technology Conference is one of my favorite nonprofit conferences. It always has a wide array of insightful sessions (that are more hits than misses) on everything from fundraising to big-data. We’ve presented there a couple of times, including our session on the 10 Principles of Peer-to-Peer Fundraising as well […]

“Fake! Fake! Fake!” is what they’ll call you if you don’t focus on telling authentic stories when fundraising online. You have to give your readers a memorable experience with authentic content. If not – they’re not going to donate, contribute, or support your project. Here are four ways you can be authentic in your online […]

Content marketing is a catch-all term for marketing strategies that involve the creation and sharing of content to attract and engage supporters. Blog posts, infographics, videos, and case studies are all considered content marketing. Essentially, it’s about delivering information that is relevant and valuable to your audience. How does content marketing relate to online fundraising? […]

Need irrefutable content? Go with testimonial storytelling. I am Second is a movement of people who are inspired to live beyond themselves.  They’re using videos to spread the word about their movement. They believe less is more when it comes to testimonial storytelling. A dark room, a white chair, and a light– that’s their setup. […]