“Fake! Fake! Fake!” is what they’ll call you if you don’t focus on telling authentic stories when fundraising online. You have to give your readers a memorable experience with authentic content. If not – they’re not going to donate, contribute, or support your project. Here are four ways you can be authentic in your online […]

Content marketing is a catch-all term for marketing strategies that involve the creation and sharing of content to attract and engage supporters. Blog posts, infographics, videos, and case studies are all considered content marketing. Essentially, it’s about delivering information that is relevant and valuable to your audience. How does content marketing relate to online fundraising? […]

Need irrefutable content? Go with testimonial storytelling. I am Second is a movement of people who are inspired to live beyond themselves.  They’re using videos to spread the word about their movement. They believe less is more when it comes to testimonial storytelling. A dark room, a white chair, and a light– that’s their setup. […]

You’ve launched your crowdfunding campaign for your nonprofit or social good project to effect some change in the world. Well done! It’s not an easy task, but you should not give up just yet. It’s easy to lose your way as you wade through your crowdfunding campaign as well as working to make a social […]

It takes one person to make a difference and a team to change the world. The extent of what your campaign is able to accomplish can be magnified with the right partnerships. But the questions remain: what types of partners should you look for? How do you establish a partnership? How do you work with […]

Pinterest is the latest tool and social network that can help you tell powerful stories and engage new audiences easily.  There are now over 48.7 million Pinterest users worldwide. Our definitive guide gives you an overview of what Pinterest is, who uses it, how to use it, and tricks on how to get the most out […]

Marissa Mayer is ranked #32 in Forbes list of 100 most powerful women in the world. She’s the current CEO and President of Yahoo that was brought in last year to revitalize the slouching online giant. Here are three things you can learn from her game-changing moves at Yahoo and how it applies to your […]

Photo apps give us new and easy ways to use photo storytelling via our mobile phones. Whether you are utilizing apps to enhance your photos for your website or social media, having vivid photos makes a big difference. Here are three tools you can use to easily create beautiful, emotive photos for storytelling. Instagram Photo Storytelling […]

What is your crowdfunding campaign? 15 Days of Transformation for Women in Prison. We are trying to raise $15,000 in 15 days to help women leaving one of Canada’s federal prisons to successfully reintegrate back to the community so that they permanently leave a life of crime! How is your progress so far? It is […]

Can 50 men save the boobs? Ryan Haigh thinks so. We sat down with Ryan Haigh from Beards for Boobs on what his team is up to, his campaign, and how it’s making a difference. Read this inspiring interview to learn more about his fight against breast cancer. What is your campaign? What are you […]