Creating a video for online fundraising always starts with a plot. Here’s a round-up of four videos, each with unique plots, that you can follow as examples for your next fundraising video. Connection plot fundraising video Trinity Grace Church Brooklyn: A New Morning Service Since starting a new church service is a cause they’re deeply […]

Online fundraising can be used to find and connect with all kinds of donors, including those with generous checkbooks. They are known as major donors. As a nonprofit, you may have asked questions like: How can we engage major donors and obtain large donations? How do we optimize our web presence for major donors? What […]

Seth Godin, an entrepreneur, and marketing guru argued that we are at the key moment of a change in the way an idea is created, spread, and implemented. As a nonprofit, you are leading the charge of connecting people with your idea. How do you build and rally a community of believers and leverage them […]

What do PETA, Groupon, and FourSquare have in common? They utilize a strategy called gamification. Gamification works by applying game design and techniques in non-game contexts. Any organization or individual can apply it to encourage people to adjust their behaviors and to solve problems. Our comprehensive guide offers insight into gamification, and how you can […]

Nervous about your crowdfunding campaign’s wobbly, uncertain success? Perhaps your campaign is not going as well as you expected or you’re not getting the traction and publicity that you thought you would. It’s not all lost. You can still change it! Let’s look at what the common symptoms are for a failing crowdfunding campaign and […]

Timing can make or break your crowdfunding or online fundraising campaign. In fact, mastering your timing can drastically improve engagement and communication with your supporters at every stage of the campaign. Do you want to know how you can use timing better to propel your campaign to the next level? Our new guide provides a […]

Setting a crowdfunding or online fundraising goal is the first step in planning a campaign. You start with a point of view and then set funding goals that are achievable, measurable, and relevant to your mission. Learn more by reading our guide that outlines a step-by-step process on setting your point and view and fundraising goal.

Fundraising gifts are incentives you give to get donations. For example, a fundraising gift might be a coffee mug, a tote bag, or a handmade item that you give to a donor to incentivize them to donate. This has been hotly debated for 30+ years, and still, people have varying opinions. Yale professors (Journal of Economic […]

By the end of this year, there are going to be more mobile devices than the number of people in the whole world. Wow. Nearly a quarter of web traffic is coming from mobile devices too. That means a lot of people are visiting your fundraising site on their mobile phones. Is your fundraising site […]

Donors and supporters want to hear about the social impact that is made possible through their donations. So how can your nonprofit convey your impact in a way that engages and inspires donors? By telling stories, of course! Telling stories isn’t easy, but we can turn you into a pro. Our free (no sign up!) comprehensive guide […]