We all know the tradition – even if it’s because of Bill Murray. In early February of each year, we all gather to see what groundhog Punxsutawney Phil will predict. Six more weeks of winter, or an early spring? Some people swear by the prediction, but really, it’s hit or miss. The other groundhogs in […]

If you’re not convincing people with your fundraising appeal, even the most important cause can sink like the Titanic. Good copy is the backbone of your fundraising appeal. Whether you’re writing for your newsletter, direct mail, website, or brochures, you need to be dang sure that your fundraising materials are persuasive. It’s so important, in […]

You might be wondering, what is a post-donation thank you page? After someone makes a donation on your website, your post-donation thank you page is the first thing they see. It confirms that their donation went through successfully, and usually says something like “THANK YOU FOR DONATING“. We talked about thank you letters to donors, […]

What worked about your last fundraising campaign? What didn’t? How can you run your nonprofit more effectively? Or be more user friendly? How should you make these changes? These are important questions to ask, and one of the best ways to find answers for them is to get feedback directly from your supporters. Let’s talk […]

Nonprofits are all about the cause, and not about the profit (thus the name!). But sometimes we forget that the for-profit world has a lot to teach us about things like marketing strategy, customer service, and business growth. We still need to think like a business to have the impact we want to on our […]

Some say it’s “the most wonderful time of the year,” but it can also be the busiest.  Whether you’re elbowing past last-minute shoppers, dodging tourists, attending a million holiday parties, figuring out how to roast a ham, or trying to squeeze in time with family, it gets pretty hectic. And that’s before we even begin […]

Do you feel like your online fundraising site isn’t getting as many donors as you should? Here are some tips to help you get more clicks on your donate button. Have a strong call to action Donors are far more likely to donate online when the action you are asking them to do is clearly […]

Blogging is a powerful way to drive search engine traffic to your nonprofit website or online fundraising site. Here are some tips to maximize your online fundraising efforts with blogging. Topics When visiting blogs, users are not looking for a stream of promotional material or asks for donations. They want to read informative, relevant information that is […]

Black Friday – the day when Americans shed their turkey-induced lethargy for a stampede-style shopping frenzy. Businesses know all about how to prepare for and make the most of this consumer-driven day. But do you? Let’s take a look at what you can learn from Black Friday to make an awesome online fundraising campaign. 1. […]

Happy Thanksgiving! We’re grateful to all of our subscribers and wish you a very happy Thanksgiving holiday. A few weeks ago, I made my first turkey from scratch after spending the last two years heating up a turducken (chicken stuffed in a duck stuffed in a turkey). There are four basic steps in cooking a turkey for Thanksgiving, which […]