In peer-to-peer or supporter-driven fundraising, supporters are the key to raising funds and awareness. Online, we use fundraising pages to make this happen. The supporter’s personal appeal on their fundraising page helps their friends and family to connect to the non-profit personally through the supporter. Here are tips, written for supporters, to help them craft […]

In a previous post we talked about how supporter personas can help you communicate better your non-profit’s supporters. Connecting with your audience is harder than ever. With a constant barrage of emails, Facebook posts, and Tweets, more messages get ignored or deleted than ever before. How do you cut through the noise? How do you […]

In non-profit online fundraising, better engagement with your supporters starts first by developing a deep understanding them. One tool that helps make this happen is a supporter persona. Supporter personas are a small set of fictitious profiles of supporters that represent your support base. These personas contain information about a supporter’s behavior. This may include […]

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Engaging your nonprofit supporters starts by understanding them. This understanding helps you craft better messages to help them take action during an online fundraiser. In this two part series, we discuss two tools that will help make your message more relevant to supporters. 1. Supporter Personas – a small set of fictitious profiles of supporters […]

RestoreNYC is a non-profit that provides aftercare services for internationally sex-trafficked women in New York City. Their vision is to start NYC’s first long-term safe house for international survivors of sex trafficking. Over the course of 40 days, CauseVox powered their online fundraising campaign that led to over $130,000 in donations. These donations allow them […]

A non-profit’s story is one of the most valuable tools it has to raise awareness and fundraise online. Branding helps create a consistent identity about your non-profit to make storytelling more effective. At CauseVox, our platform is customizable to your own non-profit’s unique story, look, and feel. Sarah Durham’s Brandraising adapts core principles of corporate […]

In a previous post, we talked about how to set campaign objectives through the SMART framework. Objectives are the first component of campaign strategy; they describe the intended result or outcome of an effort. After setting online fundraising campaign objectives, how do we communicate them effectively? How do we connect people to the goals? How […]

“Who do we target?” “What is our message?” “How do we set our goals? What are our goals?” These are just a few of the strategy questions that go into the planning of an online fundraising campaign. Strategy guides the campaign, presents a holistic view of issues, and cultivates a specific direction for the campaign. […]

Supporter-driven fundraising is a method of fundraising that enables a non-profit’s supporter to champion and raise funds on the non-profit’s behalf within each supporter’s personal networks. Synonyms include: peer-to-peer, distributed, and networked fundraising With supporter-driven fundraising. a non-profit’s support base is expanded past what is managed by the non-profit and into the new personal networks […]