Cultivating a major donor and setting the stage to make an ask for money doesn’t have to be a nerve-wracking experience. For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail. […]

A donation page is one of the most important components of your website and can make or break your fundraising. When you’re raising money, getting visitors to your website is only the first step.  Your donation page should ultimately aim to close the loop by converting those individuals into donors. If your page is sloppy, […]

Planning an event is a daunting task for most nonprofits. There is so much that needs to be done to get staff, board members, volunteers, and donors to put their time, treasure, and talent towards supporting the organization. You may be wondering, will adding fundraising tickets to the event just complicate things? The answer is […]

It’s spring! The daffodils are blooming, the Kentucky bluegrass is coming in, and the winter jackets are headed toward the back of the closet. You’re finally done with your year-end giving analysis and follow up. It’s possible you’re even gearing up to close out your fiscal year before June 30th rolls around. Before you know […]

Walkathons, Bikeathons, Marathons, Oh My! Spring has officially arrived, and generally, this is a busy but lucrative season for fundraisers across the board. With warmer weather and everyone excited to get outside, this is the optimal time to take to the great outdoors with spring fundraisers. No matter the type of event you’re planning, we’re […]

Online fundraising is on the rise, and it’s the perfect time to update your fundraising strategy to include more virtual fundraising ideas. According to the latest M+R Benchmarks study, online giving increased 32% in 2020 and has been steadily on the rise in recent years. With the exploding popularity of virtual fundraising and the major […]

Who Is Carousel Ranch? For the past 25 years, Carousel Ranch has made it their mission to improve the lives of children and young adults through equestrian therapy and vocational training. Beginning with one client and one horse in a backyard, this organization has grown to a 10+ acre state-of-the-art therapy facility in Santa Clarita.   […]

Fundraising can be challenging and for small nonprofits this can be even more daunting. With less staff capacity, name-brand recognition, and resources compared to larger orgs, it may seem like smaller nonprofits have extra hoops to jump through. What’s Considered Small? According to IRS guidelines, 501(c)3 organizations are classified by the size of their total […]

You’ve built and nurtured your own communication channels – email newsletters, social media, and peer-to-peer campaigns – and already reach a dedicated and invested audience. Now that you have your direct-to-donor communication strategy set, it’s time to build a media list to grow your community. Nonprofits rely on publicity to expand their donor bases and […]