4 Online fundraising tips that never go out of fashion

The first lesson nonprofits need to remember is this: fundraising is important. This is true no matter how large or small your nonprofit is. Once the fundamental importance of nonprofit fundraising is understood throughout your nonprofit, especially by your Board of Directors, raising funds becomes less difficult.

Lesson 2 – Keep focused
If there is one mistake we’ve seen, it’s casting the purpose of an online fundraising campaign too wide. When donors can’t easily understand what your fundraising for and how their dollars can create a diference, their response will be negative. Keep your efforts focused.

Lesson 3 – Understand donors
Most individuals have a deep sense of duty; they want to help make a difference. You need to understand what drives donors to take action. In your messaging, create a balance between what your fundraising for and what will drive people to action.

Lesson 4 – Make fundraising energetic
An energy-filled campaign has the ability to inspire and encourage supporters to start their own personal fundraising campaigns that can reach new networks and donors. Energy can come in the form of creativity, competition, as well as momentum.