Summary
Early audience engagement helped the church jump-start their campaign. Within the first eight days of a thirty-day campaign, they had raised 75% of their goal. Using CauseVox as a visual representation of the campaign help to facilitate on-site donations.
About Anchor Church
Anchor Church was founded in 2012 and belongs to the Acts 29 Network of churches and is a part of the Spanish River Church Network. The church holds regular Sunday services but also meets weekly at different homes to build a sense of community. In keeping with the pattern of the churches that helped create or “plant” them, they have committed 10% of all general offerings to support other church planting efforts.
The Challenge
In August of 2014 lead pastor, Kris Hassanpour, and his team decided to launch a fundraising campaign to help ease the often bumpy transition of relocating and rebranding their church.
They felt that they needed to build an online campaign to provide a platform for them to convey the purpose of their fundraising efforts to their audience and articulate what their funds were working to accomplish.
By raising $15,000 they hoped to move to a new building and take on the new name of Anchor Church.
How CauseVox Helped
CauseVox’s platform played a unique part in raising not $15,000, their initial goal, but $28,000 in less than 30 days.
The CauseVox campaign site was a centralized place for people to get information about the campaign, share the campaign, and donate. Anchor Church took advantage of CauseVox’s customization options, using colors on their site that coincided with their website’s colors, as well as using their own logo to make it all appear cohesive.
The page served as a visual tool to “get the word out” about their campaign, as well as reflect donations made both on the platform and on Sunday mornings.
The “add a manual donation” feature played a big part in the success of the campaign. Since a portion of their donations was given in-person on Sundays, they needed a way to reflect that on the CauseVox page. This feature allowed them to go in and list all of the Sunday donations so that people could see the overall progress.
The social sharing feature was also crucial. When they first went online they had a dozen people share the campaign through social media, getting initial exposure to different networks of friends and family members of supporters.
This helped to get the word out and jumpstart the campaign.
Their Results
Anchor Church was able to rebrand and relocate as planned after exceeding their initial fundraising goal of $15,000 and ultimately raising $28,000.
