Over the course of 30 days, CauseVox powered the online component of Change for Kids fundraising campaign. In total, their Bowl for Kids campaign raised over $145,000 in donations. These donations enable 1400 students in NYC to have literacy, arts, music programs, and more. This case study discusses how Change for Kids exceeded their campaign […]

New York University offers a Masters in Science in Fundraising and Grantmaking. With core classes such as Theory of Fundraising, electives like Marketing for Non-Profits, and capstone projects, the curriculum is comprehensive. If fundraising for the non-profit sector interests you, consider learning more about the Heyman Center. Ruthellen Rubin leads a class on non-profit technology and invited CauseVox […]

I recently gave a presentation on the principles of support-driven fundraising at the United Way in Newark. Interesting enough, not a lot of the attendees knew too much about the concept or online fundraising tools available. In addition, concepts like storytelling, messaging, and objectives were not common in their fundraising planning. To me, the most […]

In peer-to-peer or supporter-driven fundraising, supporters are the key to raising funds and awareness. Online, we use fundraising pages to make this happen. The supporter’s personal appeal on their fundraising page helps their friends and family to connect to the non-profit personally through the supporter. Here are tips, written for supporters, to help them craft […]

In a previous post we talked about how supporter personas can help you communicate better your non-profit’s supporters. Connecting with your audience is harder than ever. With a constant barrage of emails, Facebook posts, and Tweets, more messages get ignored or deleted than ever before. How do you cut through the noise? How do you […]

In non-profit online fundraising, better engagement with your supporters starts first by developing a deep understanding them. One tool that helps make this happen is a supporter persona. Supporter personas are a small set of fictitious profiles of supporters that represent your support base. These personas contain information about a supporter’s behavior. This may include […]

Over the course of 40 days, CauseVox powered RestoreNYC’s (Restore) online fundraising campaign, which raised over $130,000. The funds enabled RestoreNYC to open a long-term safe-house for international survivors of sex trafficking. This case study discusses how Restore exceeded their campaign goal of $50,000 and key lessons learned. About RestoreNYC Faith Huckel, co-founder and current […]

Looking at your website data is important, but doing it right takes a lot of time, skill, and effort. The Analysis Exchange solves that for you. They set up student/mentor teams to analyze your data and recommend how to optimize your online efforts. It takes only 3 hours of your time and it’s FREE. Sign up for […]

Engaging your nonprofit supporters starts by understanding them. This understanding helps you craft better messages to help them take action during an online fundraiser. In this two part series, we discuss two tools that will help make your message more relevant to supporters. 1. Supporter Personas – a small set of fictitious profiles of supporters […]

RestoreNYC is a non-profit that provides aftercare services for internationally sex-trafficked women in New York City. Their vision is to start NYC’s first long-term safe house for international survivors of sex trafficking. Over the course of 40 days, CauseVox powered their online fundraising campaign that led to over $130,000 in donations. These donations allow them […]