Network for Good and True Sense Marketing published an online giving study that looked at $381 million of donations that were processed through Network for Good’s processing platform. It’s an interesting read for anyone that works in the non-profit space. Here’s a summary of our top findings: 1. Branding is important because it helps you […]

Since donors donate more to an organization’s website, our goal is to make it really easy for non-profits to customize (like matching the look/feel of their website) and launch their digital fundraising campaign. Here’s an experiment we did within 15 minutes to set up a demo campaign. We based our experiment on the United Way […]

This week we host Mark Chou, a guest blogger and recent RestoreNYC advocate. He’s here to share with you details on what makes fundraising pages effective. In supporter-driven fundraising, supporters are the key to raising funds and awareness. Online, we use fundraising pages to make this happen. Supporters are able to weave their own story […]

What, I thought you guys were in already in beta?? Well, somewhat. Today marks the launch of our limited beta, which comes with a new website and an updated blog.  For the past few months we have been operating our pilot program with a handful or organizations. Here are a select few case studies. During […]

Over the course of 30 days, CauseVox powered the online component of Change for Kids fundraising campaign. In total, their Bowl for Kids campaign raised over $145,000 in donations. These donations enable 1400 students in NYC to have literacy, arts, music programs, and more. This case study discusses how Change for Kids exceeded their campaign […]

New York University offers a Masters in Science in Fundraising and Grantmaking. With core classes such as Theory of Fundraising, electives like Marketing for Non-Profits, and capstone projects, the curriculum is comprehensive. If fundraising for the non-profit sector interests you, consider learning more about the Heyman Center. Ruthellen Rubin leads a class on non-profit technology and invited CauseVox […]

I recently gave a presentation on the principles of support-driven fundraising at the United Way in Newark. Interesting enough, not a lot of the attendees knew too much about the concept or online fundraising tools available. In addition, concepts like storytelling, messaging, and objectives were not common in their fundraising planning. To me, the most […]

In peer-to-peer or supporter-driven fundraising, supporters are the key to raising funds and awareness. Online, we use fundraising pages to make this happen. The supporter’s personal appeal on their fundraising page helps their friends and family to connect to the non-profit personally through the supporter. Here are tips, written for supporters, to help them craft […]

In a previous post we talked about how supporter personas can help you communicate better your non-profit’s supporters. Connecting with your audience is harder than ever. With a constant barrage of emails, Facebook posts, and Tweets, more messages get ignored or deleted than ever before. How do you cut through the noise? How do you […]

In non-profit online fundraising, better engagement with your supporters starts first by developing a deep understanding them. One tool that helps make this happen is a supporter persona. Supporter personas are a small set of fictitious profiles of supporters that represent your support base. These personas contain information about a supporter’s behavior. This may include […]