Fundraising can be challenging and for small nonprofits this can be even more daunting. With less staff capacity, name-brand recognition, and resources compared to larger orgs, it may seem like smaller nonprofits have extra hoops to jump through. What’s Considered Small? According to IRS guidelines, 501(c)3 organizations are classified by the size of their total […]

Fundraising emails provide a significant stream of income for many nonprofit and cause-based groups. However, this fundraising technique requires your recipients to take action not once, but twice.   First, you need to get your recipients to open the email and then you need to get them to respond to your message. Do it right, […]

You’ve built and nurtured your own communication channels – email newsletters, social media, and peer-to-peer campaigns – and already reach a dedicated and invested audience. Now that you have your direct-to-donor communication strategy set, it’s time to build a media list to grow your community. Nonprofits rely on publicity to expand their donor bases and […]

It’s no secret that the most effective fundraising strategies begin with understanding your target audience. When talking about generational cohorts, there are countless articles written on cultivating and soliciting Baby Boomers, Generation X, and Millennials. However, Generation Z is still an audience to be explored. Who is Generation Z? While generational cutoffs aren’t set in […]

Looking for ways to increase gift size and have a predictable source of donor revenue, month after month? CauseVox has a state-of-the-art pledge donation option (similar to buy now, pay later for donors!) that’s designed to help you get more online pledges and automatically fulfill them. It’s a great way to expand the scope of […]

In this guide, we provide you a step-by-step 60-day plan to cultivating your new donors with the goal of increasing retention and securing a second gift.

As nonprofit fundraisers, we’re always thinking about our donors first. We’re focused on recruiting them, retaining, engaging, and so on. And it’s all worth the effort because our donors are part of the lifeblood of our organizations—they’re the people who financially fuel our missions and help us produce real results. But donors aren’t the only […]

COVID disrupted fundraising in nearly every way imaginable the last two years. Every single sector has been impacted but particularly those that work in event fundraising. In the last two years we have cancelled, changed, pivoted, and adjusted event after event. This has understandably put a lot of strain on fundraising income. During this time, […]

Chances are, there’s a cause you’re enthusiastic about. Yet, giving a donation just doesn’t seem like enough sometimes. Sure, you can volunteer and advocate for causes that you feel connected with, but you may still feel like you can do more. Thankfully, there is actually another way (a great way) for you to help a […]

When’s the last time you received a great thank you? I once volunteered to help raise some extra funds for our nonprofit. The event lasted an entire Saturday after an already busy week. On Monday, I walked into my office to see a handwritten thank you note from our CEO on my desk. This experience […]