When COVID-19 hit in early 2020, hundreds of nonprofits were forced to scramble to adjust their plans for fundraising events. Summit Assistance Dogs was one of them. Their annual Unleash Your Love luncheon was scheduled for early May. After shutdowns and quarantine orders, they made the tough decision to move the event to a virtual […]

The world feels especially chaotic in 2020. Now more than ever, we have to stick together. We’ve seen firsthand that all nonprofits are struggling at this time. With the implications of the coronavirus and economic contraction in 2020, your already tight budget just got tighter. But, it’s also never been more important to have a […]

The world feels especially chaotic in 2020. Now more than ever, we have to stick together. We’ve seen firsthand that all nonprofits are struggling at this time. COVID’s impacts are still yet to be seen in full, and we have no idea when “life as normal” will resume (if it ever does).  To make this time […]

On May 25, 2020 George Floyd was killed by a Minneapolis police officer, watched by three additional police officers. In the time that has followed, Minneapolis and the surrounding cities have been the site of protests, riots, looting, violence, increased police presence, and massive chaos. Minnesotans are standing up and saying that they will not […]

There are many tried and true practices for writing a fundraising campaign appeal but if you’re looking for a guide that actually walks you through each step of the process, you’ve come to the right place.  Top-performing fundraising campaign appeals do three things: they educate, tell a story, and inspire giving. Before you begin, ask […]

In 2020, galas and other fundraising events look a little bit different from the way they used to. Ok maybe quite a bit different.  Even as some areas are lifting stay-at-home orders, big gatherings are simply not an option for the foreseeable future. As a responsible nonprofit fundraiser, you’re looking around wondering how you can […]

A few years ago, text-to-give was a buzzword that had lots of nonprofits excited. Some people were convinced that it would revolutionize giving for younger generations. But we’ve had enough time to see how well text-to-give works and here’s the truth: text-to-give is dead in 2020. Don’t believe us? Let’s take a look at the […]

With nearly a year of Coronavirus under our belts, nonprofits have realized that virtual fundraising is here to stay. Even as we start to think about moving back to some in-person events, nonprofits have realized that the convenience of virtual events can’t be beat.  If you’re looking forward to your next walkathon or race and […]

Your donation form should be helping you get more donors — whether it’s on your website, or on your crowdfunding, peer-to-peer fundraising, or virtual campaign site. To make sure you’re getting as many donors as possible, your focus should be on increasing your donation form conversion rate – which is the percent of people who […]

A few years ago, there were not many charities offering monthly giving. Other than child sponsorship, it was a relatively new concept for charities, and for donors as well.  Times are changing though. Monthly giving has now become an important part of many organization’s marketing strategies. As we respond to an aging donor base, the […]