Your donor is ready to give your organization a gift. Great! But what are the steps they have to take to actually donate? Do you have a “Donate” button that leads them to a page with different branding than your own? Do your social media followers have to follow a link to your website only […]

Today’s digital fundraising landscape is noisy and ever-changing, making it hard for nonprofit leaders like yourself to know how to actually generate results.  The way donors give has shifted, social media has become spend-based, and the skill sets of successful fundraisers have changed.  If you’re struggling to raise funds, insights from the Digital Fundraising Summit […]

Having worked at a nonprofit that raised a majority of our funds with an annual campaign, I know first-hand how powerful a strong annual giving campaign can be. I’ve seen first-time donors become recurring donors. I’ve noticed a positive response from donors after they see the difference their gift helps make in the community over […]

Since there have been good causes to support, there has been fundraising.  Communities have rallied to meet needs around the globe and throughout history. In the last one hundred years or so, the “how” of fundraising has changed dramatically.  The ways we raise and give money constantly change due to new situations, needs, priorities, and […]

Join us each month as we host a no BS conversation with 2-3 fundraising leaders at growing nonprofits to uncover best practices and strategies that work and will help you leverage digital fundraising to amplify your reach, strengthen donor relationships, and reach new donors.

Managing donor information is no easy feat and if you’re feeling overwhelmed by tracking data across multiple spreadsheets or post-it notes, that’s an obvious sign to invest in a donor database (also referred to as a CRM platform).  In essence, CRM stands for Customer Relationship Management. In the nonprofit realm, CRM takes the form of […]

#GivingTuesday has grown by leaps and bound since it started in 2012. Every year since then, more nonprofits and charities looking to engage an audience, raise money, and increase awareness for their cause capitalize on the power of collective giving fueled by this International Day of Giving. Thankfully, all the effort that’s been put into […]

When crowdfunding first burst into the social media scene back in the early noughties, early adopters soon recognized its radical potential for leveling the fundraising playing field.  Crowdfunding platforms for nonprofits allow organizations to spread their fundraising message far and wide using social media and email promotion. The results can be spectacular! The key to […]

There is SO much data available to us these days. For a data nerd like myself it’s amazing. But for those who are new to marketing or fundraising, it can be a little overwhelming. When it comes to data and information about your donation pages, you can track pretty much anything on there – but […]

Look, I get it. You got into fundraising to change the world and support a cause, not to do math. Digging into metrics and calculating ROIs was never my favorite part. I like a good spreadsheet as much as the next development professional, but it wasn’t the highlight of my day. I wanted to talk […]