How Do Movements Start? On this episode of Rally & Engage by CauseVox, we talk with Lauren Wiskerson. She is the Fundraising Specialist at Project AWARE, a growing movement of scuba divers protecting our ocean planet. For two decades Project AWARE’s mission was to educate divers about emerging ocean issues and encourage participation in underwater […]
Fundraise Everywhere, On Any Device We’re excited to introduce our new mobile-optimized and responsive crowdfunding and peer-to-peer campaign sites. This update has been specifically designed with your donors in mind. These changes will provide a better experience for donors on all devices including tablets and mobile devices. Mobile-Optimized & Updated Navigation With our new campaign sites, your supporters will be able […]
A few weeks ago I checked my mailbox, and I was surprised to discover a new hunting and fishing magazine addressed to my family. My husband and I laughed a little. Neither of us hunt or fish. We were a little confused, and threw the magazine into the recycling bin without even opening it. You […]
Over the past month, our site has featured a handful of informative posts and resources on why fundraising emails are important, fundraising email best practices, and great subject lines. But sometimes, for the information to really hit home, it’s nice to see some examples. While there are hundreds of quality fundraising emails to choose from, […]
Email marketing is an effective way to stay connected with your audience, offer them opportunities for engagement, secure donations, and show them the impact your organization is making. But before you start sending out targeted emails, you need to grow your nonprofit’s email list. Your nonprofit can gather email addresses in a variety of ways, […]
What Are The Challenges Of A Board Run Nonprofit? On this episode of Rally & Engage by CauseVox, we talk with Devin Race. He is the Board President and co-founder of the Texas Debate Collective, a nonprofit focused on providing low-income students access to the highest levels of competitive debate. Expensive training camps are often where top debaters […]
Donor segmentation is the process of categorizing donors based on similar characteristics such as demographics and interests. Nonprofits choose to segment donors for a variety of reasons. Sometimes it’s to send out targeted communications that may appeal to one group of donors over another. Other times it is because we want to know the right […]
Donor retention has become a major focus in the resource development world over the past few years—and for good reason. Retention keeps your nonprofit income steady, makes fundraising easier, and encourages your donor to keep engaging with you throughout the year. But, all you really need to know about how to cultivate long-term donor relationships […]
How Understanding Your Nonprofit’s Brand Strategy Drives Fundraising On this episode of Rally & Engage by CauseVox, we talk with Farra Trompeter. She is the Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has led dozens of organizations through major […]
From ancient cave paintings to modern neuroscience, evidence abound that humans learn and communicate best through stories. Therefore, stories can be a powerful tool for nonprofits. Stories can raise awareness for a cause. Stories can illustrate social impact. Stories can connect individuals and create a community. Since science has shown our predisposition to connect to […]
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