Earlier this year, Marketing Sherpa conducted a survey and found that an overwhelming 72% of people would prefer companies communicate with them via email. Social media came in at less than 20%. “An overwhelming 72% of people would prefer companies communicate with them via email…” tweet this This is great news for nonprofit marketers and […]

First there were carrier pigeons, telegrams, and eventually the phone. Today? Email reigns as the king of all communication methods. According to a recent study, there are more than 2.5 billion email users worldwide. With so many people using one communication tool, it’s obviously a platform where your nonprofit and fundraising campaign need to be […]

You’ve already overcome what many consider an major obstacle in nonprofit email marketing: getting someone to subscribe to your email list. But now the pressure is on to keep them engaged with your welcome email. Just as you would if you met someone at a party or a fundraiser, think of the first email you […]

In this guide, you’ll learn how you can build and engage a community of followers to support your nonprofit’s crowdfunding campaign.

Board members love your organization and are completely committed to making it thrive. But, ask them to fundraise and you’re likely to have a good percent of your board uncomfortable with the task at hand. If you have a handful of board members that just can’t see themselves as fundraisers, don’t pressure them! Instead, give […]

Introduction to content marketing What is content marketing? You’ve seen content marketing everywhere, but maybe you haven’t put a name to it yet. The blog posts, white papers, infographics, news stories, slideshows, how-to’s, and case studies you see shared by companies and nonprofits are all considered content marketing. Advertisements appeal to you by making the […]

“Communications timing – The choice, judgment, or control of when something should be said” Communications timing is a deadly art. It can help or hinder your crowdfunding or online fundraising campaign. One time, we saw a small nonprofit launch their online fundraising campaign one week before their team went on vacation. Did it succeed? Heck […]

Oxyclean. Thighmaster. Ginsu Steak Knives. What do these products have in common? They all come from infomercials. You know they’re trying to sell you something, and you know that it’s always too good to be true. But you just can’t say no. What’s their secret weapon? Neuromarketing hot triggers. Hot triggers are statements, examples, and […]