Have you ever had a simply fantastic experience with a brand, or learned of a company with a truly inspiring idea, and then felt disappointed upon seeing their website? The key to creating a successful brand experience is keeping that story straight through every interaction you have with your audience. From the way you talk […]
Tips For An Effective Fundraising Appeal
Arguably, your fundraising appeal is one of the most important parts of your nonprofit crowdfunding campaign. It’s the heart of your cause. The meat and potatoes of your mission. The crucial part where you tell supporters what your goal is and why they should care. You know your crowdfunding campaign inside and out. But, you […]
Boost Your Earnings With Facebook’s “Donate Now” Button
There’s no denying the power of social media, and you’re likely already harnessing its incredible influence in order to spread the word about your crowdfunding campaign. But, did you know that now you can give your Facebook page some added oomph? Facebook recently rolled out a new feature that makes garnering donations even easier! Nonprofits […]
Turning Trends Into Tactics This #GivingTuesday
While you may have read our last post “4 M’s That Motivate #GivingTuesday,” in this post, we aim to explore what it looks like to turn the trends surrounding both fundraising and #GivingTuesday into practical strategies to help you raise funds this year. Giving is on the rise, increasing 7.1% last year and moving the GDP […]
How To Address Negative Comments & Feedback About Your Crowdfunding Campaign
We’ve all seen the rude, crude, and downright nasty comments online that result in double-takes and dropped jaws. There’s no doubt that the Internet provides a great outlet for conversation and self-expression. However, as with anything, there’s a flipside. The perceived anonymity and invincibility that the Internet provides can give people false courage and a sense […]
Why Blogs Are A Great Asset For Your Crowdfunding Campaign
Getting your point across in a concise and effective manner is crucial to the success of your crowdfunding campaign. Facts, statistics, and mission statements are necessary for keeping your supporters educated and informed. But, sometimes that corporate-like approach can feel a little stiff, impersonal, and disengaging. Supporters can start to crave a more conversational, personal […]
5 Ways To Get Donors To Share Your Nonprofit Crowdfunding Campaign
You have a fantastic nonprofit. You’ve put a lot of thought into your story and now it sings. You’ve launched a campaign, and you’re ready to make a difference. So how do you make sure that people know? How do you make sure they come, ready to donate? You enlist the help of your audiences! […]
A Beginner’s Guide to Twitter Analytics
Guest post by WholeWhale. Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, WW leverages data and tech to increase organizational impact and reduce waste. By using data analysis, digital strategy, web development, and training, WW […]
Tips For Creating A Compelling Call To Action
Obviously, you have a basic goal in mind with your crowdfunding campaign: you want to raise money. Gorgeous photography and an effective social media strategy are definitely helpful in ensuring the success of your campaign. But, those alone won’t inspire supporters to crack open their wallets and donate their hard-earned money to your crowdfunding campaign. […]
Setting Campaign Objectives: The SMART Framework
Campaign strategy is the intersection of objectives, supporters, and internal capacity. In the previous post, we presented an overview of this strategy framework for online campaigns. In the next few posts, we’ll be diving into each of the components. Objectives is the first component of campaign strategy; they describe the intended result or outcome of […]