Nonprofits used to take a page out of the consumer marketing playbook: make the consumer feel inadequate, guilty, or broken, and offer your product or service as the only thing that can save them. We used to see videos of starving African children or abject wild animals trapped in cages and were guilted into donating. […]

The crowdfunding research firm Massolution found that in 2014, 18.9% of the $16.2 billion crowdfunded went to social causes. This is a huge opportunity for nonprofits as well as social good projects alike. We’ve demystified the process for anyone to launch their own social good crowdfunding campaign, and it’s featured on Mashable. Check it out […]

For those of you unfamiliar with #GivingTuesday, the movement was created with the idea that after all the thanks fall silent and all the Black Friday and Cyber Monday spending come to a close, we should have a day dedicated to giving back. Henry Timms, the founder of #GivingTuesday and executive director of 92Y, stepped […]

Dabney Schmitt, a board member of Children of Vietnam, was thrilled to raise over $56,000 to benefit homeless and poor children in Vietnam. To her great surprise over half of their 450 donors were new to Children of Vietnam! Let’s hear more about her story now. What is Children of Vietnam all about? Well, Children […]

Guest Post by Joe Garecht There’s a lot that nonprofit organizations can learn from our counterparts in the for-profit world. Business budgeting and goal forecasting, A/B testing for marketing messages, and critical path planning can all be very valuable to charitable organizations.  Another concept that has huge applications for nonprofits is the sales funnel. What […]

What is your organization’s story? The Carlisle Family YMCA is an independent stand-alone Y (short for YMCA) as opposed to other areas that might have twenty to thirty branches. Our mission is three-fold: healthy living, youth development, and social responsibility. What does the fundraising campaign cover for the Y? Every year we raise money in […]

You do a lot as a fundraiser or marketer at your nonprofit, but you can’t do everything. Often, volunteers and advocates become the face of your nonprofit, and some donors will come in from their interactions with them. That’s why it’s essential you adopt a fundraising technique that helps them stay inspired. In fact, there […]

It’s quite a powerful combination when personal passion intersects with fundraising, as in the case of MMORE. In March, Sarah Kauffman-Fink set an ambitious fundraising goal to move a research study to the clinic so myeloma patients could have access to this new treatment as soon as possible. Let’s hear more from Sarah now. Do […]

Storytelling, thanks to its power to engage emotions, is an essential part of nonprofit crowdfunding, especially when you find the right stories to connect with your community. Knowing exactly which stories will do that most effectively can be difficult, since the stories that some people relate to won’t necessarily strike a chord for others. Here […]

With no prior experience in fundraising and barely tapping social media networks, Tyler Stanton and his team were able to raise $100,000 in forty days to successfully launch their church on Easter Sunday. Continue reading to find out how! Can you tell me more about Trinity Grace Church and its mission? Trinity Grace Church-Williamsburg is […]