A key ingredient in a successful nonprofit crowdfunding campaign is the pre-launch community-building hype that precedes it. The pre-launch period is so important because it gives you the space to create a relationship with donors without the added pressure of an expectation to give. The donor can have the freedom to explore your cause and […]

Over a million people liked his photo on Facebook, taken as he stood on a street in Brooklyn with his lips pursed together but a smile in his eyes. He praised the principal of his school as the most influential person in his life. He wasn’t looking to raise money. He answered a few questions, […]

One of the best ways to reach large numbers of donors is through your nonprofit’s fundraising blog, which is basically a free marketing platform! If you can write posts that get shared, your readers will do all the hard work for you. But it can be tricky to create shareable content, and finding the key […]

Content marketing is a powerful way to spread your message, but when worrying about shareability, promotion, and SEO, it can be hard to remember some of the essentials to make sure your content is doing the job you need it to. Here are four content marketing essentials for nonprofit fundraising you should make sure you […]

The internet is a big place and it’s easy to get lost in the noise without a loyal tribe to support your cause. In nonprofit crowdfunding especially, success is often determined by whether or not you have built a tribe of people. Here are some useful strategies you can use to build a tribe of […]

Their team might be small, but they’re mighty at Grey2k, an advocacy group for greyhounds in Massachusetts. In 2014, they decided to try CauseVox for their GivingTuesday campaign, and within hours, they nearly surpassed their $5000 goal! Let’s hear more from Danielle Festa about her GivingTuesday campaign success. Tell me more about who you are and […]

We know that most people make purchasing, and donating, decisions based on their emotions. That’s why a compelling story is so important to successful nonprofit marketing and crowdfunding campaigns. But if your nonprofit marketing is all about emotional appeal, it can turn donors off. You also need to provide strong reasoning and data. So how do you […]

Kristin Campbell’s fundraising story is not an exception to how current events can quite literally change the course of history for your nonprofit. Three months before their GivingTuesday campaign, TMZ Sports released a shocking video. It showed Baltimore Ravens star, Ray Rice, punching his then-fiancé in an elevator, knocking her unconscious. He then tries to […]

Once you’ve set up your fundraising campaign, you’ll naturally want it to reach as many people as possible, but you can only do so much on your own. The trick is to recruit your own fundraising army; donors and supporters that will share it with their own networks. How do you achieve this holy grail […]

Nonprofit crowdfunding is a relatively new term, but it’s been around as long as school bake sales and community carwashes. Most of us have tried these accessible forms of fundraising, so we can learn a lot about crowdfunding fundamentals. Sadly, these classic fundraisers are going out of style. Even schools are now benefiting from current […]