Your crowdfunding campaign has ended after months of planning, execution, and promotion. You exhale a deep sigh of relief, saying to yourself, “Mission accomplished!” Except you’re not quite finished. You’ve got loose ends that if left untied may jeopardize the success of future fundraising efforts. Fortunately, it’s easy to see this series of to-dos as […]

Creating a video for online fundraising always starts with a plot. Here’s a round-up of four videos, each with unique plots, that you can follow as examples for your next fundraising video. Connection plot fundraising video Trinity Grace Church Brooklyn: A New Morning Service Since starting a new church service is a cause they’re deeply […]

We’re committed to helping you make online fundraising and crowdfunding easy, fast, and powerful. Check out our latest feature release and functionality refreshes — it’s a big one! New Feature: Custom Fields When you’re creating a fundraising campaign with personal and team fundraising pages, you may want to ask for t-shirt size or location when […]

Online fundraising can be used to find and connect with all kinds of donors, including those with generous checkbooks. They are known as major donors. As a nonprofit, you may have asked questions like: How can we engage major donors and obtain large donations? How do we optimize our web presence for major donors? What […]

Seth Godin, an entrepreneur, and marketing guru argued that we are at the key moment of a change in the way an idea is created, spread, and implemented. As a nonprofit, you are leading the charge of connecting people with your idea. How do you build and rally a community of believers and leverage them […]

What do PETA, Groupon, and FourSquare have in common? They utilize a strategy called gamification. Gamification works by applying game design and techniques in non-game contexts. Any organization or individual can apply it to encourage people to adjust their behaviors and to solve problems. Our comprehensive guide offers insight into gamification, and how you can […]

Nervous about your crowdfunding campaign’s wobbly, uncertain success? Perhaps your campaign is not going as well as you expected or you’re not getting the traction and publicity that you thought you would. It’s not all lost. You can still change it! Let’s look at what the common symptoms are for a failing crowdfunding campaign and […]

Timing can make or break your crowdfunding or online fundraising campaign. In fact, mastering your timing can drastically improve engagement and communication with your supporters at every stage of the campaign. Do you want to know how you can use timing better to propel your campaign to the next level? Our new guide provides a […]

Setting a crowdfunding or online fundraising goal is the first step in planning a campaign. You start with a point of view and then set funding goals that are achievable, measurable, and relevant to your mission. Learn more by reading our guide that outlines a step-by-step process on setting your point and view and fundraising goal.

The marriage of neuroscience research and marketing is called neuromarketing. Companies have used neuromarketing to learn why consumers make certain decisions and measure consumer thoughts on advertisements and products. How is neuromarketing relevant to online fundraising? Nonprofits can use neuromarketing techniques like hot triggers to drive supporters and donors to action. Our free guide walks […]