Blogging at your nonprofit is one of the best ways to keep your support base updated on what’s happening as well as to show the impact that your work is having on making the world a better place. Telling stories helps you improve SEO and even get more donations too! But unfortunately, usually, someone who […]

You can imagine I learned a lot about people and what makes them tick as a social work student interning in the juvenile court. I studied Counseling Psychology in graduate school (although funny enough, I have only taken social work jobs thus far) with an opportunity to counsel 13 to 17-year-old youth. Time after time […]

In the past, Instagram has solely been an app for photos, but with the recently added video option, well, this changes everything! Just a few weeks ago, Instagram launched a new addition to their app – a movie camera icon located beside the camera icon. This feature allows users to take 3 to 15-second videos […]

Quick!  Which would you rather experience? A) A gorgeous five-minute video of beautiful (but unrelated) images and clips, or B) A five-page story from the diary of a grandmother living through the Great Depression If you want to hear what granny had to say, you probably already understand where we’re going with this post: storytelling […]

Are you hoping your “donor-centric” approach will create a “targeted impact” for “all stakeholders?”  If so, you may be in the grips of jargon-itis. Here are common symptoms: A large number of words are spoken, but nothing of value is said. A speaker’s main purpose when speaking is to hide the fact that he/she has […]

Sometimes, a stereotype has some truth in it.  In this case, the stereotype that men prefer simple messages over more complicated and detailed ones may have legs. (Don’t attack us just yet!  We’re certainly not saying that men are dumb.  The author of this post is a man, and we wouldn’t allow that kind of […]

Video speaks to us in a way that other medias can’t – they can draw you in and make you feel connected like you are really there, and really a part of the story. And so they are powerful tools for nonprofit fundraising. And in our current internet age, distribution and access are better than […]

Only if you do it incorrectly! Deb Ng’s, author of Online Community Management for Dummies, post over at Kommein about smart ways to engage your community, especially through social media, got us thinking about the best practices for nonprofits.  Many of the same rules apply to nonprofits as to standard businesses.  As Deb noted: First, communication […]

The Chronicle of Philanthropy recently released online donation data comparing 2011 to 2012, and the results are quite interesting. In general, giving has increased!  Total gift value was up by 16.7 percent, and the total number of gifts was up 8.1%.  While many areas of the economy are still challenged, charitable giving is robust and […]

No matter what action you want a person to take, AIDA is a time-honored way to take someone from knowing nothing about your cause to becoming a full supporter.  But before you can use it, you have to know what it is, right? AIDA is an acronym from the field of marketing.  The letters stand […]