Recently, we had a chat with Sarah Durham, founder of Big Duck, a marketing consulting firm that focuses exclusively on nonprofits.  Sarah is also the author of Brandraising:  How Nonprofits Raise Visibility and Money Through Smart Communications. Suffice it to say, she knows her stuff when it comes to nonprofit branding.  Here are four tips […]

Black Friday – the day when Americans shed their turkey-induced lethargy for a stampede-style shopping frenzy. Businesses know all about how to prepare for and make the most of this consumer-driven day. But do you? Let’s take a look at what you can learn from Black Friday to make an awesome online fundraising campaign. 1. […]

Happy Thanksgiving! We’re grateful to all of our subscribers and wish you a very happy Thanksgiving holiday. A few weeks ago, I made my first turkey from scratch after spending the last two years heating up a turducken (chicken stuffed in a duck stuffed in a turkey). There are four basic steps in cooking a turkey for Thanksgiving, which […]

photo: eater.com Now that Thanksgiving is right around the corner, it’s a great time to thank those who mean the most to your organization: your supporters! Here are 12 ways to do it: 1. Newsletter. In your next newsletter, include a personalized item of thanks to a specific supporter. You can call out the biggest […]

The National Wildlife Federation shared a picture of a fox taking refuge from the hurricane along with information about Sandy’s impact on wildlife. The post received over 1,000 likes, 270 shares, and dozens of comments. You can get this level of engagement on your Facebook page too. But it takes active community building. One of […]

Recently, CauseVox chatted with Jason Lee, one third of the infectious (in a good way) trio over at the Jubilee Project, a non-profit that produces videos to promote good causes.  In its first two years of operations, the Jubilee Project has created over 70 videos, raised over $30,000 for 15 different non-profit organizations, garnered over […]

The passion of those who work for nonprofits manifests in some very neat ways.  This post is an appreciation of those nonprofits that have made creative and inspiring Facebook pages. 1. The Christopher and Dana Reeve Foundation  The CDRF page has a map of the people relevant to their cause, from beneficiaries, to caregivers, and more.  […]

Notice we didn’t ask whether you should use Twitter.  You probably should.  But the amount of time and resources you invest in Twitter is an open question that depends on your organization’s goals.  Before you go “#ALL_IN” on Twitter, you need to consider who you’re trying to reach. Fortunately, Brian Solis has shared some very […]

The storm has passed here in NYC, and since we look at everything through the lens of nonprofit fundraising (is there a medication we should be taking?), here are some of our takeaways from Hurricane Sandy: 1. Be ready to take on a flood If you’ve got a big campaign rolling out, make sure that […]

Imagine you have decided to donate to a new charity. You’re on board with their cause, and you’re ready to give them your hard-earned dollars. But just how many dollars? What real life impact will your gift make? And how much trouble are you willing to go to? Will you give up if the donation […]