Don’t be sloppy about using social media. Each Tweet, Facebook update, and blog post should reflect a broader, cohesive narrative about what you do and why it’s important. But juggling all of them may seem overwhelming. Here are six of our favorite social media tools to help you organize, save time, and craft a strategic […]

We’re heading into the prime season for fundraising! As you’re planning your fundraising campaign, here are six quick tips to help you succeed. Prepare your staff. Even though your event is online, it is crucial that the team members involved have the knowledge and adequate training to participate in the effort. Teamwork and communication are […]

Storytelling engages your audience and fosters a connection that is more likely to lead to them contributing to your cause. Using video to tell your story, especially for online fundraising, is increasingly popular and easy to do. Read our beginner’s guide to learn the basics of nonprofit video storytelling and how to use video to drive […]

Ever since social media became mainstream, its older brother (email) has fallen to the wayside. Nobody thinks email is cool anymore. It has become ubiquitous and boring. But…there’s beauty in boring. Because everyone uses email, it is one of the most efficient communication tools today. According to one poll, about 40% of people surveyed thought […]

There’s more to using social media in virtual fundraising than simply tweeting 140 characters. Here are a few tips to help you use social media for your nonprofit today. Build your followers list.  One of the best ways to do this is to go out and follow people who are related to your cause.  They […]

When we think about stewardship, the first things that often come to mind are financial transparency or donor appreciation. Stewardship goes deeper than that, though. To communicate stewardship, your organization must express a clear sense of mission and how you are using your resources to reach that mission. In an article at the Nonprofit Times, […]

A rare genetic disorder robbed 4-year-old Maya Nieder of her sight and the ability to run, as well as severely diminishing her ability to hear.  For three and a half years, she endured multiple doctors visits and two major operations, yet her condition remained a mystery. Fortunately for the Nieders, the Rare Genomics Institute (RGI) has instituted the practice of nonprofit […]

Who has the most power now in fundraising? It’s the donor. Not just the major gifts anymore, but the small gifts too because of the power of social fundraising. One of the fastest growing reasons why people donate to charities is because their friends and family asked them to. Social fundraising has skyrocketed in this time […]

Your fundraising idea needs to be as simple as possible. If it’s not, then you’re setting yourself up for an uphill battle. Crafting a story, writing content, and recruiting supporters is going to be exponentially more difficult for complex ideas. Here’s why simple wins: 1. You’ll have a clear call to action so that supporters […]

The landscape for philanthropy is moving faster than ever before, and the way you run your nonprofit today may not work tomorrow. We found three major trends occurring in online philanthropy that will affect how you operate this decade. These trends are economic, social, and technological. Economic trends Because of the recent recession, donations during 2008 […]