For fundraising campaigns, there are three types of communication — updates, appreciation, and encouragement. These three types of communication should occur regularly and as personal level if possible. When you do, it will help you engage your audience and donors more effectively. Updates When you’re running your fundraising site, you should give regular weekly progress […]

Your fundraising site represents who you are and what you stand for. Visitors are looking for who you are and information about your story. When they see it for the first time, they’re thinking: – Can I trust this nonprofit? – What are they fighting for? – Do I identify with them? – Why should […]

This week, we had the chance to talk with Adam and Elana Grann. They’ve done a great job fundraising for Water Collective, a startup nonprofit fighting for clean water. Check out their organization here. Tell us a little bit about who you are Elana and I are a couple of (3 years)? who found each […]

We want to help your non-profit make your vision of the world a reality. In order to be successful, you need to help  your supporters visualize your impact and emotionally connect with why you exist (i.e. the people you serve). But we recognize that we can’t possibly work with every organization that’s doing great work. To increase our […]

Ready. Set. Stop. I’ve seen this happen with nonprofits. They prepare themselves for a big fundraising campaign, set up a fundraising site, and launch it. They do all the right things. They launch big, get their support base involved, and send out messages on all their channels. After a few donations, things putter to a […]

Many non-profits recognize that online video storytelling is the most powerful driver of online fundraising. The problem is that after identifying they want video, most aren’t sure what to do next. Many dive in without thinking about what kind of story will garner the response they are looking for. Most don’t know what outcomes they […]

For successful short term fundraising campaigns, the typical rate of donations chart looks like this. There is a higher rate in the beginning and end, with a slight leveling out in the middle. In other words, most short-term campaigns slow down in the middle of the campaign. This is typical across many of nonprofits. We […]

One Girl in Australia is one of our favorite nonprofits. They’re running the most creative campaign we’ve seen so far. We had the chance to gather some fundraising advice from Katherine Ong, one of their fundraisers. Tell us a little bit about who you are. My name is Katherine Ong, and I’m 30 years old. […]

Nonprofit fundraisers need to understand this: writing fundraising copy is not like writing a paper or a direct mail letter. You can use some of the same techniques, but your approach must be different. When people read online, they have shorter attention spans and they tend to skim content. You need to write in a […]

On October 25th, 7-9pm, our friends at Social Innovators Collective are giving a workshop on design for nonprofits. Here’s the description: Rallying the public around a cause is no easy feat. To build an emotional connection with your audience, your brand needs a strong message, good design, and effective communication. Learn how to apply these […]