• Applebee’s Pancake Breakfast: Applebee’s Neighborhood Grill will host a pancake breakfast fundraiser for your nonprofit or charity; you just need to provide the waitstaff! Considerations: Set your ticket price and factor in that Applebee’s takes money per person to cover food costs. It’s fun for the community and allows you to keep over around 70 percent of the funds!
  • Panera Fundraising Night: The more flyers passed out and redeemed at Panera, the higher your percentage back will be. For example, 0-19 flyers results in 0 percent proceeds. However, if 50 or more flyers are redeemed, your percentage rises to 20 percent.
  • Chick-fil-A Spirit Night: The Chick-fil-A Spirit Night is a good fundraiser for schools. Contact your local Chick-fil-A to schedule a Spirit Night event.
  • Chipotle: Chipotle’s fundraisers let you keep 33 percent of profits. You can easily apply to host a fundraiser online.
  • Chili’s: Fill out a Chili’s Give Back Event form and return to your local Chili’s at least five weeks before your anticipated fundraiser.
  • On the Border Cantina: Host a Give Back Night with On the Border Mexican Grill & Cantina. Participating organizations receive 20 percent of proceeds.

124. Local Restaurant Sponsorships

How It Raises Money: Percent Of In-Person (Offline) Purchases


Cost:
Difficulty:
Outcome:

You don’t have to just rely on popular chain restaurants to help your fundraising efforts. In fact, many of the local restaurants in your community are probably excited about partnering with your nonprofit or charity to bring in customers and make a difference.

Considerations: Work with the restaurant to choose a day or night. Be sure to leave enough time to advertise to bring in a big crowd.


125. Happy Hour

How It Raises Funds: Percent Of In-Person (Offline) Purchases


Cost:
Difficulty:
Outcome:

Partner with a bar to have a portion of sales go to your organization. Invite your supporters to come and meet you, your board, staff, anyone who has received your services, and other donors. Give them a special code to tell to the bartenders so they count their sales towards your organization.


126. Name A Beer

How To Use It To Raise Money: Percent Of In-Person (Offline) Purchase


Cost:
Difficulty:
Outcome:

Work with a local brewery to rename or create a unique brew for your organization, like United Way of Asheville and Buncombe County did.

Then, determine the percentage of sales that are donated back.

Considerations: If your town doesn’t have a brewery, try a winery, or even a restaurant. For all you know, your “XYZ Organization” sandwich may be the hit of the summer!


127. Make Something/Craft Fair

How It Raises Money: Online And/Or Offline


Cost:
Difficulty:
Outcome:

Your supporters have talents! Ask the artists and crafty members of your donor base to donate handmade items and/or services for sale.

Considerations: Try planning your “Make Something Sale” four to five months before the actual event to give your artists enough time to make their creations. Plus, it leaves your organization ample time to advertise.


128. Face Painting At A Local Family Event

How It Raises Funds: Sales


Cost:
Difficulty:
Outcome:

Face painting is fun for the whole family and a surprisingly lucrative fundraiser for your nonprofit or charity.

Considerations: Recruit an artist or two to set up a booth at a community event. Kids ALWAYS want their faces painted, and it’s a bonus for everyone when the money is going to a good cause.


129. Baked Goods Or Lemonade Sale

How To Use It To Raise Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Sell baked goods or lemonade for a good cause. Ask some of the families in your community to volunteer their time and baking skills for your organization. It’s a great way to get kids invested in your cause!

Considerations: Pair your sale up with a parade or another event that brings your community together to get in front of as many people as possible. Think about having Square or another card reader set up so you can easily take credit cards (since no one has cash these days).


130. Holiday Flower Sale

How It Raises Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Sell poinsettias or wreaths during the holidays. Considerations: Purchase wreaths or poinsettias in bulk online or from a local nursery. Then, use your networks to sell them for a slight profit, like ASPEN does.

Check out Evergreen Industries’ fundraising options.


131. T-Shirt And Apparel Sale

How It Raises Funds: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Apparel sales are just as much about making money for your organization as they are for awareness. After all, the more people wear gear with your logo, the more others will learn about your organization. Plus, this can be done in conjunction with an event to help you raise even more online.

Considerations: Compare prices online to find a company that matches your budget. There are some outlets that even allow you to order as you sell, which lessens the risk for your nonprofit.

We recommend doing your apparel sale through Amazon Merch.

Nonprofits can sign up for an Amazon Merch account—this gives you a custom t-shirt listing on Amazon.

Here’s an example of CauseVox’s t-shirts from the Digital Fundraising Summit.

Amazon Merch Benefits:

  • Fast prime shipping
  • Individuals can order their own shirt. Amazon handles the order fulfillment and any returns if the sizing is incorrect
  • Ease of use

Approvals for a Merch account take a few weeks, but in some cases a few months. Plan and apply early! Once you have an account, you can upload a design. It’ll take a few days for it to be approved. You’ll get a link to your product like this. Then you can order a shirt sample to see if you like the quality.


132. Silent Auctions

How To Use It To Raise Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Ask local businesses to donate items or services and instead of having an auctioneer, have your supporters write their bid for the item on paper. Whoever bids the most takes home the item! To maximize results, have a minimum bid for each item.

Considerations: As an alternative, try hosting a silent auction online, no in-person event required!See our silent auction tips here!


133. Talent Auction

How It Raises Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Your supporters hold a variety of jobs, from accountants to local shop owners to hairdressers. Ask them to donate a coupon or voucher for their services in-kind that can be auctioned off for your cause.

Considerations: You can choose to host an online auction or hold an in-person event.


134. Mentor Auction

How It Raises Funds: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

If you have some very successful ambassadors, board members or philanthropic donors, consider asking them to give away one hour of their time for a “mentoring session.” You can auction off the mentoring sessions either online or at an event, and the highest bidder will win a session with the mentor of their choice.

Considerations: Try to have a few mentors from different industries. Having some big names on the bill will provide some additional media opportunities and help build the mentor’s association with your charity.


135. Cookbook

How To Use It To Raise Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Ask your supporters to submit their favorite recipes to be placed into your organization’s cookbook. Then, sell those cookbooks to friends, family, supporters, etc.

Considerations: Cookbooks make great holiday gifts, so plan to have the books available well before November rolls around. For those of you that don’t want to make a physical copy (that can get expensive), consider putting together an ebook by compiling everything in one simple PDF.


136. Children's Books

How It Raises Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

If your charity works with children, consider developing a series of children’s books where they either write or illustrate the story. These books can be printed and sold online or at events to generate funds and raise awareness for your cause.

Consideration: This works well when the children you select to write the story have an affiliation with what your charity does, and they can tell the story of your cause firsthand. It may require a lot of work to find the right story, but if done effectively it can become one of your “evergreen” pieces.

For those of you that don’t want to make a physical copy (that can get expensive), like with the cookbook, consider putting together an ebook by compiling everything in one simple PDF.


137. Register With Grocery Stores/Cash Back

How It Raises Funds: Percent Of Sales


Cost:
Difficulty:
Outcome:

Many grocery and chain stores, such as Target and Kroger/Harris Teeter, and Walmart, give a percentage of sales back to their communities.

Considerations: Jot down all the stores in your community and do a bit of research. Sometimes, you may just need to apply for a donation in-person or by letter from the company. Other times, customers will have to register online to designate their percentage to your organization.


138. Vehicle Donation

How To Use It To Raise Money: In-kind, Auction


Cost:
Difficulty:
Outcome:

Don’t toss an old car to the junkyard when it can be turned into a donation to support your cause. Considerations: Registering with a company such as Car Donation Wizard will help with the collection, payment, and paperwork.


139. Kendra Scott Gives Back

How It Raises Money: Percent Of Online Purchase


Cost:
Difficulty:
Outcome:

Kendra Gives Back community-giving program allows community members to host in-store events for causes that work to improve health & wellness, education, and entrepreneurship. Organizations receive 20 percent of proceeds.

Considerations: Organizations must apply online. For individuals not able to make it to your event but who would like to donate, create an online donation page to capture those gifts.


140. Holiday Gift Wrapping

How It Raises Funds: Suggested Donations


Cost:
Difficulty:
Outcome:

Wrap presents to support your nonprofit or charity!

Considerations: It’s common for large stores such as Walmart and Target to donate supplies to nonprofits and charities. Write up a request and speak to a manager before fronting the cost for wrapping supplies.


141. Local Drink Sales

How To Use It To Raise Money: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Does your community host a holiday festival, farmer’s market, or another event that brings people together? If so, it’s a great opportunity for you to set up shop and sell drinks. Whether it’s hot apple cider, hot cocoa, lemonade, or something a little stronger (with the right permits), you can sell drinks to raise funds. This is a great volunteer-lead fundraising effort.

Considerations: Borrow or rent an insulated beverage dispenser (or two) from a local restaurant or catering company for hot drinks.


142. Scratch Cards

How It Raises Money: Funds Donated


Cost:
Difficulty:
Outcome:

Fundraising scratch cards are like playing the lottery–for charity! Personal fundraisers ask supporters to scratch off sections of the fundraising card (as many as they’d like) and collect the funds from that donor.

Considerations: Scratch-off cards vary in cost, but most average around $5 per card. A quick Google search for “fundraising scratch card” provides you with ample options.


143. Car Wash

How It Raises Funds: Keep Profits From Sale


Cost:
Difficulty:
Outcome:

Wash cars to raise money for your nonprofit or charity.

Considerations: A location, access to water, and advertising are your biggest concerns here. Also, advertise a suggested donation (such as $10 per car.) Plan to take both cash and credit using an online donation form.


144. Fundraising Cards

How To Use It To Raise Money: General Sale


Cost:
Difficulty:
Outcome:

There are many companies, both nationwide and local, that create fundraising cards, which are sold in exchange for a donation.

Considerations: Your nonprofit or charity may be responsible for finding offers to put on the card. Popular fundraising card suppliers include XtramanFundraising and Easy Fundraising Cards.


145. Change (Penny) Drive

How It Raises Money: Donations Made At Point Of Sale


Cost:
Difficulty:
Outcome:

Put these coin collection jars around town. Ask about setting them up in locations like town hall, library, restaurants, and other businesses (with permission, of course). You’ll be amazed at how quickly the change adds up.

Considerations: Your “container” can be anything from a cardboard box to a plastic container. Don’t forget to add your logo/branding!


146. Amazon Smile

How It Raises Funds: Percent Of Online Purchase


Cost:
Difficulty:
Outcome:

Encourage your supporters to link their Amazon accounts to your nonprofit. Your organization will get 0.5 percent back for every eligible purchase.

Considerations: Head to the Amazon Smile organization page to get registered.


147. Tutor-a-Thon

How To Use It To Raise Money: Registration Fees


Cost:
Difficulty:
Outcome:

If your nonprofit serves a community with students at home, consider hosting a Tutor-a-Thon. Partner with teachers or other local educators and get them to donate their time for the cause. Parents can register for the opportunity to have their children tutored in various subjects over a predetermined period of time. 

Considerations: To make this a more exclusive event (and ensure that the tutor-a-thon doesn’t go too long), only offer a certain number of tickets for sale.


148. Fundraising Store

How It Raises Money: Online Sales


Cost:
Difficulty:
Outcome:

Set up an online fundraising store to  offer donors merchandise such as T-shirts, water bottles, or any other branded items.Your donors will be incentivized to make a contribution with the knowledge that they will receive a gift in return. This is a great way to broadcast your brand to a wide audience.

Considerations: Make sure that the gift receipt that you send to donors acknowledges that some of their donation is not tax-deductible since they purchased an item.


149. Cookie Dough Fundraiser

How It Raises Funds: Online or In-Person Sales


Cost:
Difficulty:
Outcome:

Who doesn’t love cookies? Your supporters will appreciate your creativity with a cookie dough fundraiser. Offer them the chance to support your cause by buying pre-made cookie dough. 
Considerations: Offer different flavor options to broaden the appeal to your donors. Work with a cookie dough company that offers fundraising like Otis Spunkmeyer.


150. Checkout Fundraiser

How To Use It To Raise Money: Percentage of Sales


Cost:
Difficulty:
Outcome:

Partner with a local business to run a checkout fundraiser. You can organize this in one of two ways. 

  1. Every time a customer makes a purchase, they will have the option to donate any amount to your organization. 
  2. A percentage of the sale is automatically donated to your organization at the end of the fundraising period. 

As a fundraising idea, this one is quite simple, but it can lead to high exposure and large donations if you partner with the right business.


151. Coupon Sales

How It Raises Money: Online and/or Offline


Cost:
Difficulty:
Outcome:

If you have connections at several local businesses, consider partnering with them to create coupon books. You can then sell these to your supporters to raise funds for your organization.

Your donors will appreciate the chance to support your organization while getting great deals on products and services. Local businesses will enjoy the new business. And you’ll increase your fundraising. It’s a win, win, win!


152. Valentine’s Day Flower Sale

How It Raises Funds: Online and/or Offline


Cost:
Difficulty:
Outcome:

When love is in the air, so is the spirit of generosity. Consider starting a flower sale to raise money for your nonprofit. This is particularly effective as a fundraising idea around Valentine’s Day, when everyone is looking for flowers for their loved ones.

The method is simple! Partner with a local flower shop or purchase flowers wholesale at a discount. Put together bouquets and offer them for sale online or in-person to your donors.


153. Online Bake Sale

How To Use It To Raise Money: Online


Cost:
Difficulty:
Outcome:

This fundraising idea is similar to the cookie dough sale, but requires you to add one extra step: baking! Set up an online store and create a menu of delicious sweet treats that either you or a supporter can whip up. Then send the link to your supporters and let them purchase baked goods that you can deliver to their door.

Considerations: You can also avoid having to set up an online store by simply using your Facebook page or a Google Form!


154. Teacher in Jail Fundraiser

How It Raises Money: Online Donations


Cost:
Difficulty:
Outcome:

If you’re looking for a quick and easy fundraising idea for a school, consider a “Teacher in Jail” fundraiser. The premise is simple: students can raise donations to have their teacher placed in “jail” for a class period. Classes that reach the fundraising goal are rewarded with this fun and novel experience.

In addition to the funding that you will receive from donations, students will have a free period and teachers can use the time to catch up on grading. It’s a win, win for everyone!

Considerations: Make sure you have another activity planned for students during the time that their teachers are in “jail.”


Campaigns & Appeals Fundraising Ideas

Campaigns or fundraising appeals are a tried and true way for any time-based and goal-oriented online fundraiser.

Leaning into campaigns as a digital fundraising strategy has been proven to help you drive urgency around donations and help you raise more online.


155. General Online Crowdfunding Campaign

How It Raises Funds: Online


Cost:
Difficulty:
Outcome:

CauseVox makes online crowdfunding easy with dedicated organization and supporter fundraising pages. Crowdfunding pages should be mobile-optimized, easily shareable, and simple to use.

Considerations: Make sure that your community understands the purpose behind your crowdfunding campaign. How does it connect to your mission?


156. Project Crowdfunding

How To Use It To Raise Money: Online


Cost:
Difficulty:
Outcome:

Select a particular project or program and raise funds for it with a crowdfunding page, setting a goal in a short time frame. You can raise more funds with less effort by running your crowdfunding campaign on CauseVox.

Considerations: Amplify your crowdfunding through your social media followers and email addresses from your current supporters to spread the word about your campaign. Don’t forget to get your local media involved too.


157. Social Media "Takeovers"

How It Raises Money: Online, Sponsorships


Cost:
Difficulty:
Outcome:

Ask a corporate sponsor or local community business if they would “donate their social media” to you one day of the year. Then, your team can post content throughout the day that links through to your organization.

Considerations: Have your high quality images and posts written ahead of time so you can make the most of the takeover!


158. Corporate Partner Crowdfunding Campaigns

How It Raises Funds: Online


Cost:
Difficulty:
Outcome:

Work with your corporate partners or local businesses to promote a crowdfunding campaign to raise funds for one of your projects or programs. Create a co-branded page for your partner and provide it to them to promote through their channels.


159. Membership Drive

How To Use It To Raise Money: Online


Cost:
Difficulty:
Outcome:

Does your organization have members? If so, use your next membership drive to also drive donations. While some members may just pay their annual fee, encourage your members to donate in order to cover new member’s fees.


160. Hashtag Campaign

How It Raises Money: Online


Cost:
Difficulty:
Outcome:

Similar to the ALS Ice Bucket Challenge, create a specific hashtag in relation to a specific photo you want your supporters to share. Challenge them to tag a certain number of people to share or donate.


161. Capital Campaign

How It Raises Funds: Online


Cost:
Difficulty:
Outcome:

If you have a big project that needs funding, consider hosting a capital campaign. Capital campaigns are great for raising money for a specific purpose like a new building or new equipment. Your supporters will rally behind helping you meet a specific and measurable goal.

For more information about hosting a successful capital campaign, check out this article.

Considerations: Make sure that the fundraising goal and time period are widely publicized so that your donors know when and how to get involved.


162. Awareness Giving Day

How To Use It To Raise Money: Online, Sponsorships


Cost:
Difficulty:
Outcome:

If there is a special date or anniversary related to your cause, make it an annual giving day or month! This can drive urgency for your campaign. Ask your donors to donate within a specific time frame and track the number of donations that come in. Awareness giving days or months work best when you can combine them with a matched gift from a corporate sponsor. For example, you can use language like “donate on our giving day and have your donation matched!”

Considerations: Use an online fundraising site like CauseVox to track both online and offline donations against your target. You can also extend your giving day into a giving week to bring in even more donations.


163. Matching Donors/Donations

How It Raises Money: Online, Sponsorships


Cost:
Difficulty:
Outcome:

Matched campaigns can help you raise up to three times more than a typical appeal ask. Matching giving allows your donors to have a greater impact with their donations;it builds urgency and community around your cause and makes them more likely to donate, and donate higher amounts.

Considerations: Ask for your board, major donors, or a corporate sponsor to participate in the match. Even matching gifts up to a certain amount or for a specific time frame can greatly increase total donation. Here’s our tips on how to promote your match to your audience.


164. Progress Bar Campaign

How It Raises Funds: General Donation


Cost:
Difficulty:
Outcome:

Use a progress bar to visually track your crowdfunding campaign. This is a great idea if you have a centrally located, visible office. Or, ask your town if you can set up a jumbo progress bar/thermometer at a popular location such as a park or street corner.

Considerations: Use a progress bar in conjunction with another fundraiser, such as a penny drive, bottle donation collection, or fundraising cards.


165. Personal Challenge

How To Use It To Raise Money: Peer to Peer 


Cost:
Difficulty:
Outcome:

If time is of the essence and/or you lack the resources to manage an entire event yourself, there’s still a way to encourage people to get moving for your cause. A personal challenge is something any one of your supporters can do to raise money.

Encourage participants to choose a challenge they’d like to complete (anything from a self-chosen 5k to shaving their head, and all kinds of options in between). Then, they’ll set up a personal fundraising page and encourage people to give to fund the activity.

Considerations: Make sure you give your supporters everything they need to set up a winning fundraising page, including graphics, information, and messaging templates.


166. One-Day Online Fundraiser

How It Raises Money: Online Donations


Cost:
Difficulty:
Outcome:

If you’re on a fixed budget or timeframe, a one-day online fundraiser is one of the best charity event ideas for your organization. Use social media and email communications to publicize a day of giving to your community. Then, on the day of the fundraiser, watch as the donations roll in!

Considerations: Make sure your supporters know ahead of time that you’ll be running a one-day fundraising blitz. On the day of the event, plan special images, videos, and stories that will encourage your audience to make a donation online.


167. Google Ad Grants

How It Raises Funds: General Donation


Cost:
Difficulty:
Outcome:

Successful crowdfunding begins with reaching a big audience of potential supporters and activating them to advocate for your organization. If you’re wondering how to reach new audiences, then look no further than the Google Ad Grant program.

Google generously offers grants of up to $10,000 per month in free advertising credit to qualifying nonprofits. The application is simple. Apply and you’ll be reaching new supporters in no time.


168. Chain Letter Fundraiser

How To Use It To Raise Money: General Donations


Cost:
Difficulty:
Outcome:

Chain letters are a proven way of activating your supporters to bring in donations on your behalf. Send letters to your top supporters that include five or ten copies of your fundraising appeal. They can then reach out their contacts to bring in donations for your organization.

Unlike peer-to-peer fundraising, donors to a Chain Letter Fundraiser will be giving directly to your organization rather than through an individual fundraising on your behalf. In the letter, encourage your donors to give via your online donation page


169. Crowdfunding Phone-a-Thon

How It Raises Money: General Donations, Pledge Donations


Cost:
Difficulty:
Outcome:

A phone-a-thon may seem like an old-school fundraising idea, but they can still be effective. All you need is a calling list of current or potential donors and a few volunteers who are willing to advocate on behalf of your organization.

Considerations: Phone-a-thons can be particularly useful if your audience skews older and appreciates the personal touch of a phone call.


170. Facebook Fundraiser

How It Raises Funds: Online


Cost:
Difficulty:
Outcome:

Did you know that you can raise money for your organization directly on Facebook? To start, make sure you are registered with Facebook’s charitable giving tools. As soon as you’re approved you can start raising funds through this channel.

One of the most popular ways to raise money via Facebook is to ask your supporters to host fundraisers on their birthdays. It’s a great way for donors to engage their communities and bring in donations for your organization.


171. Giveaway

How To Use It To Raise Money: Exposure


Cost:
Difficulty:
Outcome:

Who doesn’t love free stuff? Giveaways are social media or online challenges that include a prize for the winner. Oftentimes, these are used to increase the brand awareness , social media followers, and/or email subscribers of a nonprofit.

When hosting a giveaway, make sure that the rules of entry are clear. You may ask your supporters to post photos from your event, tag you, make a donation, or any other actionable step. Then, draw a name randomly from the entrants and that’s your winner.

Considerations: You can give away one big ticket item like a set of golf clubs or car or several small items from local businesses. By partnering with businesses in the community, you can get your giveaway items donated.


172. Year-End Fundraising Appeal


Cost:
Difficulty:
Outcome:

How It Raises Money: Online Donations

If you are trying to find ways to meet your annual fundraising goal before the end of the year, consider a year-end appeal. This is a great way to remind your donors of your mission during the season of giving and express urgency that will encourage them to make a donation.

This guide will give you everything you need to write a winning year-end appeal.

Considerations: Give your donors a specific time frame to make a donation - you can even send out a message on December 31st, asking donors to give by midnight.


173. Petitions

How It Raises Funds: Donor Awareness


Cost:
Difficulty:
Outcome:

Petitions are a good option for nonprofits that work with policymakers. These nonprofits usually have donors who are politically motivated and engaged. Circulating a petition gives them an easy opportunity to share the word about your organization with their social circles.

Although you won’t be using the petition to directly raise funds, it will lead to greater awareness and possibly bring in new donors once they learn about your mission.


174. Carolers

How To Use It To Raise Money: In-Person Donations


Cost:
Difficulty:
Outcome:

Spread holiday cheer and raise money for your mission. Going door to door with a group of volunteer carolers during the holidays can be a great way to raise money. 

This type of fundraiser will work best if your donors live in a small and defined area. You can reach out in advance to let them know when you’ll be dropping in. Visit their homes and sing with a group of carolers while you raise money for your organization.


175. Giving Circles and Giving Clubs

How It Raises Money: General Donations


Cost:
Difficulty:
Outcome:

Lots of nonprofits turn to giving circles or giving clubs to help them raise funds. These are groups of philanthropic individuals who gather to discuss where to direct their support. If you have the opportunity to present to such a group, you should take it! There’s no telling how much you can raise through a giving circle.


176. Multi-Channel Communication

How It Raises Funds: Donor Awareness


Cost:
Difficulty:
Outcome:

In order to find success with your crowdfunding, you need to engage a large group of supporters. Chances are, your donors have their own preferred communication channels. Some may prefer email, others phone or social media. 
To spread the word about your crowdfunding campaign to the widest audience, consider implementing a multi-channel communication schedule. Put out announcements on your social media channels, via emails, and over the phone.


177. Social Media Plan

How To Use It To Raise Money: Donor Awareness


Cost:
Difficulty:
Outcome:

As with any campaign, it’s important to stay organized when you’re putting together a crowdfunding campaign. Regular reminders to your community will be necessary. So in order to stay on top of your messaging, consider putting together a social media plan.

A social media plan will help you put out the information your donors need when and where they need it.


Peer-to-Peer Fundraising Ideas

Peer-to-peer fundraising builds on crowdfunding by adding another layer: your participants sign up underneath your crowdfunding campaign to fundraise on your behalf.

At CauseVox we see nonprofits raise twice as much with peer-to-peer fundraising as they do with just a crowdfunding campaign.

You can incorporate peer-to-peer into year-end and annual fundraising, events, virtual events, birthday fundraisers, and so much more, or simply run a peer-to-peer campaign on its own.


178. General Peer-to-Peer Fundraiser

How It Raises Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Set a time-frame and a fundraising goal, and create a peer-to-peer fundraising campaign.

Ask your supporters to set up personalized fundraising pages and promote via email and social media to fundraise for your cause.

Learn more about building your peer-to-peer fundraiser with CauseVox.


179. GivingTuesday

How It Raises Funds: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

GivingTuesday is a great opportunity for your nonprofit to rally your community around a day of giving. Landing right at the start of the giving season, you can use GivingTuesday to kick off your year-end fundraising. Instead of doing a typical GivingTuesday crowdfunding campaign, get your community to raise funds on your behalf. This can help you cut through the noise and stand out beforehand and day-of.

Considerations: Make sure you have an easy to use peer-to-peer or crowdfunding campaign set up to receive donations. Here’s our GivingTuesday planning guide to help you get started.


180. Board Member Campaigns

How To Use It To Raise Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Your board members are a fundraising powerhouse you may not be tapping. Ask your board members to create a personal fundraising page to share with their colleagues, friends, and family. Have your board work towards a common goal in a short timeline.

Considerations: If you’ve never done peer-to-peer fundraising before, this is a great way to get started!


Help your peer-to-peer fundraisers succeed with a toolkit that has all the information they need.

Download our Free Customizable Peer-to-Peer Fundraising Toolkit Template:


181. School Clothes Challenge

How It Raises Money: Entry Fee, Peer-to-Peer


Cost:
Difficulty:
Outcome:

This one’s great for schools! Ask students, faculty, and staff to wear something fun or funky for a week to raise funds for your cause. Charge an entry fee and/or instruct students to fundraise throughout the week.

Considerations: If you’re at a loss for wacky clothes ideas, try a theme week! Each day of the week can correspond with a different decade (50s, 60s, 70s, 80s, 90s), environment (jungle, space, desert, north pole, beach), etc.


182. "Ask Me Why I'm Wearing This"

How It Raises Funds: Online And Offline Donations, Peer-to-Peer


Cost:
Difficulty:
Outcome:

It might be a school dress, a painted fingernail or a Little Black Dress – create a challenge where participants must wear an item of clothing for 5-14 days straight. Participants can raise money through sponsorship and peer-to-peer fundraising, all while raising awareness and opening up conversations about your cause.

Organizations like Dressember specifically create pieces of fashion to champion mission-focussed fundraising.

Considerations: Make sure the item of clothing is something that stands out!


183. Corporate Partner Peer-to-Peer Fundraising Campaigns

How To Use It To Raise Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Recruit with your corporate partners or local businesses to engage their employees through an employee giving campaign.


184. Donate Your Birthday

How It Raises Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Ask your supporters to “donate their birthday“—instead of asking their friends and family for presents this year, they can ask them for donations to your cause.

Considerations: Make it easy for your supporters to set up a personal fundraising page on which their friends can easily donate.


185. Donate Your Wedding

How It Raises Funds: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Ask your supporters to “donate their wedding” or “baby shower”—instead of asking their friends and family for presents, they can ask them for donations to your cause.

Considerations: Make it easy for your supporters to set up a donation form on which their friends can easily donate.


186. Donate Your Christmas

How To Use It To Raise Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Ask your supporters to “donate their Christmas”—instead of asking their friends and family for presents this year, they can ask them for donations to your cause.

Considerations: Make it easy for your supporters to set up a donation form on which their friends can easily donate.


187. DIY Fundraising

How It Raises Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Set up a peer-to-peer fundraising campaign that’s open year-round to anyone who wants to fundraise on your behalf. Whether it’s a physical challenge or life event, make it easy for them to set up a personal fundraising page anytime.

Considerations: Add a “Fundraise” option on your website and link to your online peer-to-peer campaign.


188. Jeans Day

How It Raises Funds: General Donations, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Encourage a corporate partner to allow employees to dress down on Fridays for a good cause. Have employees make a donation to participate.

Considerations: Make it a weekly or monthly event and collect monthly donations. You’ll be amazed at how much people are willing to pay to wear jeans!


189. Outrageous Bet For Charity

How To Use It To Raise Money: Sponsorships, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Do you have supporters willing to go the distance to show their passion for your cause? If so, then consider daring them to perform an outrageous bet for charity. They can camp on the roof of your building or dye their hair a funky color—as long as it’s outrageous!

Considerations: Promote these outrageous bets on social media to maximize your exposure to bring in more sponsorships.


190. Food Ration Challenge

How It Raises Money: Entry Fee, Peer-to-Peer, Sponsorships


Cost:
Difficulty:
Outcome:

If your nonprofit or charity works to help alleviate poverty or food insecurity, then use a symbolic fundraiser such as “Skip a Meal” to raise funds and awareness for your cause. There are also more extreme challenges that can be done, such as “living off $2 a day for a week” or “living off rations that a refugee receives.”

Considerations: Have participants set up online personal fundraising pages using a peer-to-peer fundraising platform like CauseVox to raise funds and post blog updates about their experience.


191. March Madness Bracket

How It Raises Funds: Entry Fee, Peer-to-Peer


Cost:
Difficulty:
Outcome:

People around the world tune in to the annual extravaganza that is NCAA March Madness. Capitalize on March Madness’s popularity by creating a basketball bracket fundraiser.

Considerations: Avoid cash payouts for bracket winners (which is illegal in most states). Instead, offer coupons for services (salon, free babysitting, etc.).

***Note that, in most states, it is illegal to bet on sports games. Therefore, you must CHECK LOCAL LAWS before proceeding with any sports betting fundraiser. You may be able to proceed with your fundraiser if you offer your winners another incentive in lieu of cash such as a voucher for services or raffle ticket.


192. Photo Sharing Challenge

How To Use It To Raise Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Have participants share a photo on social media related to your cause. For example, Volo City Kids Foundation had their supporters change their Facebook profile pictures to their favorite photo of themselves as a child, and shared the link to their personal fundraising page on CauseVox. This drew attention from friends and family, and drove donations.

Considerations: Think about what kids of photos you can tie back to your mission, and to best drive donations. Make sure your community has a personal fundraising page set up to share with its photo.


193. Minimum Fundraising Amount

How It Raises Money: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Set a “minimum amount” for fundraisers to raise when they sign up to a peer-to-peer fundraising campaign. This can set the bar for what you expect, and gives your fundraisers a clear target to aim for and hopefully excel!


194. Give It Up Challenge

How It Raises Funds: Online, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Peer-to-peer campaigns work best with a theme or challenge that you can inspire your donors to complete. Their communities will rally behind them and support you in the process.

Encourage your donors to give up something they love. This could be chocolate, wine, or anything else that will be difficult for them to give up for a predetermined time frame. Your donors will create giving pages that explain why they’re participating in this challenge and raise funds for your mission.


195. No-Shave Challenge Fundraiser

How To Use It To Raise Money: Awareness, Peer-to-Peer


Cost:
Difficulty:
Outcome:

Many nonprofits have found success encouraging their donors to grow beards as a challenge that can be leveraged for peer-to-peer fundraising. This is a great way to grow awareness about your organization since the beard that your donors grow will become a talking piece for them to spread the word about you.


196. Holiday Giving

How It Raises Money: Peer to Peer

1
Cost:
Difficulty:
Outcome:

You can still take advantage of the season of giving without asking your supporters to donate their Christmas or Hanukkah for your cause. Launch a peer-to-peer campaign close to year end to bring in donations during the holidays when the spirit of generosity is in the air. 

Peer-to-peer campaigns work particularly well at year-end because your supporters will see their friends and family and have the opportunity to enlist them as donors. 

Considerations: The holidays are a busy time for everybody! Make sure your supporters have all the tools they need to succeed with a peer to peer campaign. The easier you make it for them, the more money they can raise.


197. Video Submission Challenge

How It Raises Funds: Peer-to-Peer


Cost:
Difficulty:
Outcome:

Like a Virtual Talent Show, a video submission challenge involves encouraging your donors to post a video on their personal giving pages. These will be shared with their communities, bringing awareness and donations to your campaign.

You could ask your donors to submit funny videos or personal, heartfelt appeals. Whatever you think would have the highest engagement and bring in the most donations.


198. Trend-Setting Challenge

How To Use It To Raise Money: Peer-to-Peer, Awareness


Cost:
Difficulty:
Outcome:

The Ice Bucket Challenge was one of the most successful fundraising campaigns in history. Not only did it raise millions of dollars for the ALS Association, but it also dramatically increased public awareness of this illness nationwide.

You can try starting your own trend by encouraging your donors to complete some form of challenge as part of your peer-to-peer campaign. Then ask them to ask their friends to try the challenge. With a little luck, you might end up with as successful a campaign as the ALS Ice Bucket Challenge.


199. Donate for Dares

How It Raises Money: Peer-to-Peer


Cost:
Difficulty:
Outcome:

How far are your donors willing to go to show their support for your mission? Set up a peer-to-peer campaign that asks donors to accept dares from friends and family. Each dare will correspond with a donation. As your donors complete the dares, you’ll watch as donations stream in.


200. Peer-to-Peer for Teams

How It Raises Funds: Peer-to-Peer

Take advantage of some friendly competition and encourage your donors to team up for a peer-to-peer fundraiser. Each team tries to raise as much as they can throughout their own giving pages. We have found that allowing your supporters to team up relieves some of the pressure of fundraising individually and helps you reach more potential donors.

Considerations: Reach out to local businesses to procure a prize for the winning team.