When you’re setting up a peer-to-peer fundraising campaign, one of the best things to ensure that your fundraisers create a page that’s optimized to drive donations is by creating a default appeal.
A default appeal is the content that auto-fills on an individual’s personal fundraising page during setup, and it’s a powerful tool you can leverage to set your fundraisers (and your campaign) up for success.
The best kinds of default fundraiser appeals provide content that gives your fundraisers an idea for what kinds of information to include on their page, giving them the inspiration and guidance they need to edit it to their own needs.
A great default fundraiser appeal will include:
- What they are fundraising for + how meeting the goal will make an impact.
- Details about their participation in the event (if applicable).
- Why they are passionate about the cause.
- An ask to donate to their page.
A peer-to-peer default appeal works best when it:
- Is ready to share: It can be used by fundraisers who choose not to edit the content during page setup – because let’s face it, some fundraisers just want to set their page up quickly and won’t edit it.
- Is written in first-person, (using ‘I, me, my, myself, mine’) so it reads like an individual speaking to their family and friends.
- Includes images and videos to help drive engagement.
- Succinct: Do your best to get just the main details required that would inspire a friend or family member to donate! Typically, between 250-500 words is enough.
Jump to the Default Fundraiser Appeal Template + Team Appeal Templates.
Here’s a few great default personal fundraising page appeal examples:
1) Dorcas Ministries ‘Day Of Thanksgiving’ Default Appeal
Dorcas Ministries’ created a default appeal that felt personal and focused on the impact the organization is making in their community. Without any edits to her page, this default appeal helped their fundraiser Sally raise $4000 for their organization. Here’s a look at their default appeal:
2) Mojave Desert Land Trust’s ‘Miles 4 MDLT 2021’ Default Appeal
Mojave Desert Land Trust’s default appeal for their ‘Miles 4 MDLT’ virtual hike challenge, which challenged participants to raise $500 and hike 26 miles. Their page shared the information about their participation in the event autofilled with the specifics, and focused on the mission of the organization. Here’s a look at their default appeal:
3) Summit Assistance Dog’s Unleash Your Love 2021 Default Appeal
Summit Assistance Dogs details out the impact of their programs from in the first-person, also including a video to drive further engagement on the page for their default appeal:
Team Default Appeals
Should you be engaging groups of personal fundraisers to fundraise as a team, another way to set teams up for success is to create a default team appeal that auto-fills in all the content on their team page.
While many of the same tips for personal page default appeals, a great team appeal will:
- Be written in first-person, (using ‘We, us, our, ourselves’) so it reads like a group speaking to a potential donor.
- Include content about joining the team, if applicable.
Orangewood Adventure Challenge’s Team Default Appeal
Orangewood does a great job of including event details and why the donor should give:
Default Peer-to-Peer Templates
Need more guidance on creating a default personal fundraising page or team appeal? Here’s a template you can copy + paste, and tailor for your organization:
Personal Fundraising Page Default Appeal
Help me fundraise for (INSERT ORGANIZATION NAME)!
I’m raising funds to support (INSERT ORGANIZATION NAME) and together, we can (INSERT STATEMENT ABOUT WHAT YOU’RE FUNDRAISING FOR).
Here’s why this cause is important to me and how you can get involved, too:
- (INSERT STAT ABOUT YOUR CAUSE)
- (INSERT IMPACT STATEMENT)
- (INSERT WHY YOU WANT TO FUNDRAISE)
Want to make an impact with me?
Donate to my page today to (INSERT IMPACT STATEMENT)!
Team Fundraising Page Default Appeal
Help us fundraise for (INSERT ORGANIZATION NAME)!
We’re raising funds to support (INSERT ORGANIZATION NAME) and together, we can (INSERT STATEMENT ABOUT WHAT YOU’RE FUNDRAISING FOR).
Here’s why this cause is important to us and how you can get involved, too:
- (INSERT STAT ABOUT YOUR CAUSE)
- (INSERT IMPACT STATEMENT)
- (INSERT WHY YOU WANT TO FUNDRAISE)
Want to make an impact with us?
Donate to our page today to (specify impact)!
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