In conjunction with the launch of Get Donors, our free 7-part video series on the secrets of nonprofit fundraising, we’ll be publishing key take-aways from each of the seven videos.
Our series is taught by Ruthellen Rubin, an NYU Professor of Philanthropy and Certified Fund Raising Executive. She distills over 30 years of professional nonprofit fundraising experience and expertise into Get Donors. Here’s the tidbit for this week!
Lesson 4: Develop an email strategy
Email is one of the best ways to encourage giving. You must have a set strategy and plan for your emails so that they augment fundraising. Segment your emails to focus on specific niches of your audience. Personalize the “From” and “Reply To:” fields with a person’s name rather than a department or general inbox.
To watch the full video and to get more lessons, visit www.getdonors.com.
