Is your organization thinking of hosting a charity run to raise funds? A charity run can be very successful in earning donations and raising the profile of your nonprofit.
And while it can sometimes feel like a marathon vs. a sprint, it doesn’t have to be a logistical nightmare either.
Choosing a distance and location, working with the town to organize event details and exceeding fundraising goals can be challenging, but with the right planning and preparation, your organization can see massive success.
Here’s the upside: a race event only requires a small amount of effort to achieve large amounts of fundraising success.
And it starts with choosing the right fundraising platform.
Peer-to-peer fundraising harnesses the power of your community to share your message and raise money on your behalf.
It invites modern donors to be a part of your organization’s mission rather than just donate to it.
And best of all, a charity run is a fun and healthy way for your participants to raise money for a good cause and build visibility for your nonprofit. On your marks, get set, go!
This article mostly speaks to hosting an in-person run for your charity. Need to transition it to virtual? Learn more about How To Organize A Virtual Walkathon Or Race.
Why Do A Charity Run?
A walk or charity run is an event that can bring large groups of people together, including new donors, all for the sake of bringing awareness to your organization. Due to the relatively short distance, a 5K is a popular option for nonprofit fundraising because they can attract more people than longer distances and they tend to be fun family events.
The Yeshivat He’Atid (“the yeshiva of the future”), an Orthodox yeshiva day school in Bergen County that provides Jewish communities nationwide with a groundbreaking new model for high-quality, affordable Jewish day school education, had their 4th annual Fun Run and raised more than $101,000!
Here’s another great example of doing a charity walk to raise more funds for your nonprofit. For their 45th anniversary, N Street Village, the largest service provider for women experiencing homelessness in the Washington D.C. area, decided to hold a walk that would bring together volunteers, donors, and clients, and encourage new friends to join the Village family to learn about their good work.
To make the 2018 event even more successful, N Street Village’s Event Manager, Makenzie Delmotte knew that peer-to-peer fundraising was the natural solution.
“For our second year, we wanted to use a software that was more peer-to-peer focused,” explained Delmotte.
After switching to CauseVox and focusing on peer-to-peer fundraising, N Street Village was able to surpass their goal in 2018 raising $52,785 and rallying 384 donors! Adding gifts that were made outside of their platform and onsite at the walkathon, N Street raised over $80,000!
They say a journey of a thousand miles begins with a single step. Take the first step with CauseVox; we can help you streamline your event and raise more money with less effort, frustration and perspiration!
How To Set Up And Organize a Charity Run
Imagine a large space filled with enthusiastic supporters all running or walking laps around the venue. They’ve gathered around to help raise money for a mission they truly care about.
A successful charity run inspires supporters to fundraise, encourages them to reach their goals, and then finishes the campaign with a fun in-person event that builds a large amount of support the day-of and beyond.
Together for Yes, a national campaign to remove the 8th Amendment from the Irish Constitution, encourages supporters to think less of the actual activity they’re doing (walk, jog, or run) and more about the mission behind the event.
Their messaging of “will you go the extra mile and raise much needed funds for Together for Yes?” inspires supporters to get involved and then directs them to create a fundraising page and collect donors from family and friends.
To begin seeing success like Together for Yes, you’ll need a fundraising platform that makes it easier to raise more money with less effort.
1. Choose The Right Platform For Your Race
As with any fundraising event, it can be tempting to run straight into the logistical details of the event itself. Choosing the wrong fundraising platform, however, can make or break the event’s overall success.
Clunky outdated software can make fundraising unnecessarily difficult and waste precious time and energy.
The N Street Village team chose to power their campaign with CauseVox because of the team and event fundraising features, and the platform’s ability to share impact-related results with donors in real-time. The best part? Everything is in one place.
Although the first SHERO walk raised an impressive $27,000 and engaged 106 donors, the N Street Village team recognized the power in community-driven fundraising methods such as peer-to-peer and they wanted to test it out for the second time around.
“CauseVox came in big time for us because it got people excited, it gave them ownership over their own fundraising and it also gave them the larger context of the organization they were giving to,” Makenzie says.
2. Start Organizing The Charity Run Details
Pre-Charity Run Checklist
- Decide on a distance, find a location and work with the town to organize event details.
- File for a permit to block off the roads
- Obtain city and police approval for the event
- Include registration forms and waivers on your event page
- Measure and map your route
- Reserve course equipment, including barriers, timing equipment and sound system or DJ
- Figure out race day food and drink options
Two to Three Weeks Before Charity Run
- Reserve stand-by ambulance and first responders
- Prepare first aid kits and supplies
- Reserve portable toilets
- Order T-shirts and race bibs
- Buy or get in-kind donations for race day prizes
- Create banners, signs and event schedule
Day Before Charity Run
- Register event goers and assign bibs and T-shirts
- Print event schedules
- Print race day registrations for day-of participants
3. Setting the Right Charity Run Fundraising Goals
With a charity run, you have a large event area that isn’t prohibited with space constraints, which means you can build a substantial amount of support and fundraising success with a small amount of effort.
You’ll still want to set an ambitious fundraising goal. The Yeshivat He’Atid set a stretch fundraising goal of $100,000 and blew past it with the help of 614 donors. SHERO walk participants used the power of their networks to raise over $80,000, well past their original $50,000 goal!
Typically with a walk or charity run, you’ll have a basic registration fee that covers expenses and can include an item like a t-shirt for every participant to wear.
Encourage participants to set fundraising goals and consider adding prizes to those who achieve different levels of fundraising, like Can Do Canines did with their Can Do Woofaroo one-mile walk.
Remind your participants that they can leverage the power of their friends and family to reach higher fundraising goals, and more enticing prizes.
Tip: It’s very important to focus on Return on Investment when it comes to setting fundraising goals. You’ll need to think about how much it will cost to run the event vs. how many participants you have and the dollar amount you expect them to raise.
Set a goal for the minimum number of participants you’d like to have at your charity run. Then, set a goal amount you’d like them to raise. Multiply the number of participants by the individual fundraising goal from each to arrive at your campaign goal.
i.e. 20 participants x $2,000 minimum raise = $40,000 fundraising goal
Cross-check this fundraising goal with the amount you’ve budgeted for the cost to run your event. Also, consider the number of hours it takes to organize the event. Make sure you’re raising enough for your event to be profitable, or you may want to go back and re-evaluate your fundraiser goals so your organization does not lose money.
Charity Run Registration
Many charity runs also require registration fees as a way to help cover the cost of T-shirts and race day expenses. Decide whether your walk or charity run will include a registration fee to help cover costs of overhead.
If you require your event participants pay a registration fee, CauseVox can help with that too. CauseVox now offers peer-to-peer registration to help seamlessly build registration into your peer-to-peer fundraising campaign.
Now you have everything you need to effectively run your charity run fundraiser: you can easily collect registrations, donations and organize participants to fundraise — all in one place.
4. Power Of Storytelling
Storytelling is one of the most impactful tools to attract more donors and empower existing ones to donate more. The reason stories move people is because it’s not just an abstract idea but a real situation with real people.
It gives supporters a way to form a genuine connection with your cause, which in turn makes them more willing to help.
A deep emotional connection can not only inspire people to donate, but also to become a champion for your brand whether by donating frequently or helping to fundraise on your behalf.
The team at Envision, Cincinnati’s premier provider of services to children and adults with developmental disabilities and their families, leverages the power of telling an “ambassador family” story as part of their walk’s fundraising page.
The N Street Village team also encourages their fundraisers to use CauseVox’s storytelling features, including the appeal, media uploads and blog features.
“Invest time in making your materials great, including a multimedia video that hooks new donors,” Makenzie noted.
The organization also creates resources to assist fundraisers in their storytelling efforts.
“People can relate to a story or cause in different ways, so we empower people to share their own story about why they get involved,” she added.
Rally your donors around your organization’s story and give them a chance to walk a mile in someone else’s shoes, they’re more likely to donate as a result.
5. Engaging Your Community In Your Charity Run
Makenzie reiterated that organizations do not need an event to build community and that it’s important to engage your community first to help drive fundraising and get people excited about your event.
Think about how you might engage your community to participate in the charity run. How will you get the word out? How can you engage community partners to become sponsors?
“One thing you should do is find your allies and really lean on them a lot. Whether it’s a board member, a consistent volunteer or a high-level fundraiser, have these champions own your fundraiser like it’s their own and rally their communities,” Makenzie says.
One way the N Street Village team does this is through team fundraising.
Many SHERO participants fundraise and walk on teams and groups, and N Street Village wanted a platform that could handle the intricacies of event and team fundraising without adding extra work on the back-end.
CauseVox gives organizations easy-to-use interfaces where groups of fundraisers can build team-based pages and encourage friendly competition.
And then to encourage liberal sharing, CauseVox embeds social sharing links on all fundraising websites.
“Sharing is almost more important than giving because it serves a dual purpose. You’re sharing it with new people who didn’t know about the walk and inviting them to become a part of your organization’s family,” Makenzie added.
6. Impact Reporting & Tracking Data for Increased Results
Often people feel that if they’re unable to donate large sums of money to their favorite organization that they wouldn’t really be making an impact.
CauseVox helps donors and other participants focus less on the transaction and more about the story and impact through the CauseVox impact meter.
The N Street Village team appreciated that the software allowed them to add an increment to their fundraising page so donors could see that their donation went to X number of meals for women in the shelter. People are more likely to give when they can see how their gifts get your organization to its goal.
“We heard a lot of feedback from new donors who came on as team members of friends that the impact meter was a big driver for them. They were able to see that their $4 donation made a real impact on the overall fundraiser,” MaKenzie noted.
7. Try An Alternative to Organizing a Charity Run
If you want to bypass the logistics of hosting a charity run and instead want to go with a virtual walkathon or run, it would save you the expense of an in-person event. It also appeals to participants who may feel intimidated by the physical nature of a charity run but who still want to support your organization.
The St. Francis Neighborhood Center, an organization working to end generational poverty, uses this idea as their main fundraising event and has raised $158,575 toward their $200,000 goal. Proceeds from the “No Run” Run goes toward their $4 million goal and will be used to renovate their historic 125-year-old building.
Entrants each pledge to raise $1,000 or more and in return they receive a race number, a special gift, an additional opportunity to win prizes, and a great “after party” just like a real race. All without breaking a sweat since it’s a “no run” run. Participants “cross the finish line” when they achieve their fundraising goal.
Organize Your Charity Run With CauseVox
Whether you’re doing a real live event or playing off the running theme, CauseVox is your race day teammate.
Declutter your charity run. Streamline your event and raise more with one seamless process to take registration fees and create personal fundraising pages.
Learn more about running your peer-to-peer fundraising event on CauseVox.
