Leverage a Core Number to create a compelling GivingTuesday Ask that builds trust and motivates donors by clearly illustrating the impact of their contribution.
Giving Tuesday is a great opportunity to raise money and rally donors around your cause, especially if you can focus on something specific in your Ask that donors will immediately understand. In this webinar, you’ll learn how to use a Core Number to let donors know how their donation will make a difference. This strategy puts the focus on those you serve and automatically builds trust with donors and prospects by showing that you know what it costs to deliver a unit of service.
During the session, we’ll walk through each step of crunching a Core Number so you know how to calculate yours, and we’ll work through several examples from different kinds of nonprofits. You’ll also see examples of Core Numbers in action in Giving Tuesday campaigns from previous years.
Key takeaways:
- Understand how to present your Ask in a way that sparks a donor’s heart and motivates them to give using a Core Number
- Learn how to calculate your Core Number (so it covers both direct and indirect expenses!)
- Get inspiration from real examples from successful Giving Tuesday campaigns that you can use for your own campaign this year!
