What are ideal donor personas?
On this episode we talk with Julia Reich, founder of Stone Soup Creative, about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages.
Julia is a branding consultant for nonprofits, strategist, speaker, designer and writer. She works with nonprofits and higher ed to help them develop and communicate their brand in order to maximize mission impact.
Additional resources:
- Free donor persona development worksheet
- How to create an Ideal Audience Persona: three reasons & a worksheet
- Donor Segmentation 101: What it is & Why it matters
