The marriage of neuroscience research and marketing is called neuromarketing. Companies have used neuromarketing to learn why consumers make certain decisions and measure consumer thoughts on advertisements and products.
How is neuromarketing relevant to online fundraising? Nonprofits can use neuromarketing techniques like hot triggers to drive supporters and donors to action.
Our free guide walks you through some of the neuromarketing techniques that can be incorporated into your crowdfunding or online fundraising campaign.
