BlogWorld & New Media Expo is the first and only tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media. Thanks to our friend Deb Ng (she’s wonderful), we’re excited to be there this year from May 24th to 26th.
We’re hosting a panel about SXSWCares with Leigh Durst, Esteban Contreras, and Chris Noble. Here’s the case study from the campaign as well as more info about our session:
Rob Wu and Leigh Durst, Co-curators of SXSWCares / SXSW4Japan join Esteban Contreras from Samsung in a panel moderated by Chris Noble. This panel will explore the grassroots SXSWCares / SXSW4Japan campaign that dominated SXSW in March of 2011. Find out how a renegade group of authors, consultants, and artists banded together to raise over $100k in online donations and hundreds-of-thousands in text donations for Japan Tsunami in a matter of days. Learn how the team rallied — online and offline — to establish a comprehensive digital footprint, conduct real-world outreach and how the movement spread to result in a 12 hour telethon, the mobilization of an entire city and a 47 song music album in a matter of weeks.
Join us at Blog World and our session. We’d love to see you there!
