Let’s say you’re knee-deep in an online peer-to-peer fundraising campaign. You’ve designated a staff person, established a campaign timeline, determined a goal, and came up with a great theme that is bound to rally current and new donors alike. The ball is rolling!
But with peer-to-peer fundraising, you’re not simply relying on your own team of fundraising professionals to raise money. On the contrary, it’s your supporters who are doing the heavy hauling,
It’s important to remember that it’s the enthusiasm of your supporters that will drive donations to the campaign. Therefore, you must build and maintain a high level of energy and momentum for your fundraisers throughout the drive.
Use these 6 tips to help energize and inspire your fundraising team from kickoff to the last push.
“Use these 6 tips to help energize and inspire your fundraising team from kickoff to the last push.” tweet this
1. Give Them The Right Tools At The Beginning
Without the right guidance, it’ll be hard for your peer-to-peer fundraisers to get excited about the campaign. So, start out on the right foot by creating a comprehensive toolkit that fundraisers can reference well as they set up and run their own campaigns.
Include the following in your fundraising toolkit:
- Information on how to set up their webpage
- Specific branding/marketing features such as your logo, fonts, or special images
- Sample social media posts and email content
If they’re given the right tools for the job, your supporters will feel confident and excited about their fundraising experience.
2. Promote Team Fundraising
Give your fundraisers the option to form fundraising teams.
As opposed to just fundraising on their own, teams add a level of camaraderie and increased accountability. They also allow fundraisers to add their own “story” into the bigger team story.
The team captains will become your biggest cheerleaders, so rev them up by keeping them updated on goal progress. That enthusiasm is bound to trickle down!
3. Post Updates Frequently
Stories aren’t just for motivating donors to give. They can also motivate your peer-to-peer fundraisers.
“Stories aren’t just for motivating donors to give. They can also motivate your peer-to-peer fundraisers.” tweet this
CauseVox to run your peer-to-peer fundraising campaign, you’re given unlimited space to add and edit your organization’s story. In addition, we encourage you to use our blog feature to keep donors and fundraisers updated on the campaign’s progress.
Frequent updates will help maintain your fundraiser’s momentum.
4. Use The Impact Meter To Educate & Inspire
Sometimes, it’s hard to connect dollars raised to impact, especially when you’re in the middle of the campaign. Don’t just wait until the end of the campaign to share impact. Instead, communicate it in real-time with CauseVox’s impact meter.
This feature gives everyone, from your personal fundraisers to prospective donors, the ability to see the change they’re a part of. And the meter isn’t necessarily limited to your main peer-to-peer fundraising website—individual and team fundraising pages can also have them.
When your peer-to-peer fundraisers know they’re this close to reaching their impact goal, meeting that goal is a whole lot easier.
5. Give Them A Call Or Send An Email
Sometimes, we all need some good, old-fashioned motivation. As the campaign organizer, it’s perfectly acceptable (and encouraged) to give your peer-to-peer fundraisers a call or send them a motivating email.
If you can, set aside some time at the beginning of the campaign to ensure everyone’s off to a good start. Around mid-campaign, follow-up with a check-in.
Aside from offering support, don’t forget to let your fundraisers know how vital they are to the campaign’s success.
And don’t forget to use CauseVox to track and monitor the progress of your personal fundraisers. If you notice people nearing their goals or needing a bit of encouragement, step in with some motivation and encouragement.
6. End With Momentum
Keep the energy flowing throughout the campaign until you’ve reached the finish line. As the campaign winds down, whether you’re near your goal or have surpassed efforts, express urgency.
“Keep the energy flowing throughout the campaign until you’ve reached the finish line.” tweet this
Statements such as “We’re so close” or “Help us blow our goal out of the water” may seem overused, but they are effective in motivating fundraisers in closing out their campaign on top. Add this urgency to your website, blog updates, emails, and phone chats to maximize the impact.
By providing the right tools and motivation, including a thorough toolkit, blog updates, impact tracking, and constant support and encouragement, you can energize your peer-to-peer fundraising throughout the entire campaign.
“You can energize your peer-to-peer fundraising throughout the entire campaign.” tweet this
We built CauseVox to help connect people to your cause through people-based fundraising. When you use CauseVox to fuel your peer-to-peer fundraiser, you avoid yelling for the attention of your supporters. Instead, you’re rallying your troops and engaging them to help make a difference in the world.
To start your own peer-to-peer fundraising campaign with CauseVox, schedule a free 1-on-1 demo.
