You’ve decided to launch a crowdfunding campaign. You’ve figured it all out, made your plans, and organized your story. You’ve set it all up and you even have some of your first participants. Now what?
Now you promote it and keep promoting it.
The Internet is a very crowded place these days and promotion is the key to getting people to see and contribute to your work. Fortunately, there are a variety of options to promote your campaign thanks to digital tools and technology and you can use one or all of them on the same campaign. Unfortunately, the number of options can seem daunting and even a little overwhelming if you aren’t familiar with them or don’t have a plan for how to use them best.
In our online guide, How to Promote Your Nonprofit Crowdfunding Campaign, we outline five strategies and a few steps for each that will help you get started. Specifically, we’ll cover the following places to focus your promotion activity.
1. Your Website, Your Welcome Mat
Your website is the place where you invite people to learn more about you, making it a natural place to feature your campaign. We’ll show you how to use your home page, landing pages, and content to drive attention for your campaign.
2. Email – It’s Not Dead
The media has been eulogizing email for years but statistics show it is not only alive but thriving. We’ll talk about how to send out campaign-specific emails, regular updates, and also utilize thank you emails and auto-responders to drive donations.
3. Social Media – Easy, Free, And Effective With A Strategy
Because it is both easy to use and free, social media can be one of the most crowded places online. So we’ll talk about how to implement a strategy, determine a tagline or hashtag, select the best platform for your message, and create a story arc on social media for the benefit of your campaign.
4. PR And Outreach – Back To Traditional Methods
Even with a plethora of options, traditional PR and outreach are still very effective forms of promotion when you consider creating a blogger list or effectively targeting a press release.
5. Partners
Finding a partner might be one of the best ways to promote your campaign but it does come with some things to think about. We’ll talk through creating a partner toolkit, a memorandum of understanding (MOU), and how best to take advantage of a partner’s reach.
To find success with your crowdfunding campaign will take some promotion. Check out How to Promote Your Nonprofit Crowdfunding Campaign to figure out what you can do to spread the word.
