Learn how to create a message that attracts and retains recurring donors, transforming your year-end and year-round marketing for lasting impact.
Year-end is responsible for the vast majority of your fundraising, and because of that every nonprofit wants to stand out. With many worthy causes seeking attention and support. How can you attract and retain committed donors during the end-of-year season? And beyond that, how can you better understand your donors and encourage regular, year-round giving?
Key takeaways:
- The key message you need to attract new and especially recurring donors
- An over-arching principle to make this message resonate with your donors
- And how to apply this principle to transform every area of your marketing
